communications associate Solihull, England
Job description
Communications and engagement: Support the development of the reputation communications strategy through production of briefings, email marketing and news materials for a range of external stakeholders. Write and adapt copy for a range of channels including newsletters, html email, web content and print materials. Produce communications materials. Develop and manage project plans for campaigns under the direction of the Head of Communications and Engagement: Support.
Content creation: Create engaging and compelling content in a variety of formats for use in media relations, social media and marketing. Produce short and long form copy in line with brand style and key messages for use across multiple engagement channels.
Social media: Support the development of a social media strategy, developing and adapting content. Manage channels curating, creating and scheduling content, maximising on trends and insights. Manage advertising campaigns to support strategic initiatives and engagement plans,
Market research: Undertake regular mapping and insight development for stakeholder groups to shape and inform campaigns. Monitor and report on social media insights related to the work of the Solihull Approach.
Evaluation and reporting: Capture, record and present analytics for digital communications channels, interpreting and translating performance metrics to support further developments and improvement. Produce presentations and reports.
