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General Accountability

Key Job Functions

• Performs a variety of duties related to optimizing the user experience on various digital channels, including suggesting, leading and planning improvements to digital channels
• Works closely with the Manager, Digital Communications and other internal teams to ensure seamless transition of organization-wide initiatives from print to online communications and develops opportunities for online strategies
• Writes, edits and posts digital content for the website and other digital channels including Tik Tok, Twitter, Facebook, and Instagram
• Develop and implement a comprehensive social media strategy for TTC to increase brand awareness and engagement.
• Craft innovative and impactful social media campaigns that align with TTC's brand positioning and resonate with target audiences.
• Deep understanding of social media best practices, including posting cadence, tone of voice, and engagement strategies across various social platforms.
• Lead social campaigns around key campaigns, ensuring a balance of key messaging with content authenticity.
• Stay up-to-date with the latest social media trends and emerging platforms, and identify opportunities to increase engagement and performance on those platforms.
• Collaborate with various department teams to bring social media strategies to life, being the subject matter expert for ideation, video concept, and editing skills (Instagram Reels and Tik Tok).
• Communicate about social media in a way that resonates with various audiences and finds the human message within a complicated or dull concept.
• Performs related duties as assigned.
• Demonstrates behaviours that support diversity, inclusion, and a respectful work and service environment that is free from discrimination and harassment. Helps to remove barriers and accommodate employees and customers (within their area of responsibility) in accordance with TTC’s commitments and obligations under the Ontario Human Rights Code (OHRC) and Related Orders, the Accessibility for Ontarians with Disabilities Act (AODA), and TTC’s policies.
• Candidate will be required to participate in the TTC Customer Service Ambassador Program.

Skills

Education and Experience

• Completion of a university degree or college diploma in a relevant discipline (Communications, Web Design, Interactive Multimedia, etc.), or a combination of education, training and experience deemed to be equivalent;
• At least least 5 years of directly related experience in creating and project managing digital content and/or channels.

Additional Requirements

• Deep understanding of TikTok trends and other emerging social media platform trends and concepts.
• Strong writing skills and a keen sense of storyboarding.
• Experience with social media analytics and data-driven decision-making.
• Positive team player who works well under tight deadlines with excellent organizational skills and attention to detail.
• Extensive experience in digital content management, development, metrics, data analysis, design and communications planning.
• Extensive experience in conducting and analyzing web usability and accessibility testing as well as search engine optimization.
• Experience using digital content management systems.
• Demonstrated knowledge of and experience meeting the standards set out in the AODA and WCAG.
• Ability to read, write, interpret and edit basic HTML, XHTML and CSS.
• Extensive experience writing and editing content for the web with specific attention to usability and accessibility requirements.
• Experience developing digital content strategies/plans and coordinating content/input from multiple content contributors.
• Proficient use of Microsoft Office suite, including Excel.
• Experience using image editing software such as Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Knowledge of of and experience making pdfs, images, and other digital documents accessible according to WCAG.
• Experience using Google Analytics or comparable analytic systems/software to monitor website performance and produce reports.
• Ability to work independently or as part of a team, with initiative and/or direction, and to strict deadlines.
• Must be detail oriented and possess sound judgement, well-developed organizational and interpersonal skills, demonstrated analytical skills, excellent oral and written communication skills.
• Must have or rapidly acquire a comprehensive knowledge of the Ontario Human Rights Code and Related Orders including disability accommodation and accessibility requirements pertaining to passengers and employees.