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JOB SUMMARY

The Digital Communications Specialist plays an integral role in telling the story of Plymouth Housing through digital formats, including video and social media. This role is focused on three primary areas: 1. Managing our video production process. 2. Content creation and management (writing, photography, social media, etc.). 3. Project management. The successful candidate will be someone who enjoys wearing multiple hats and can create sustainable processes/procedures to accomplish each area of work. They must be able to track their work in Asana (a project management tool), and not only create content (such as Instagram reels, blog articles, photos)—but refer to a larger communications plan and then delegate work to other members of the team. Finally, the Digital Communications Specialist supports Plymouth’s mission to end homelessness and works through a lens of antiracism and equity.

ESSENTIAL JOB FUNCTIONS

Video:

• Leads video strategy and planning work; ensures buy-in from department leadership in all video projects and facilitates brainstorming process to develop a cohesive video concept.
• Continually seeks to improve the video production process to ensure Plymouth’s vision is being communicated.
• Works closely with two external video production companies; creates creative briefs, coordinates interviews, leads project and debriefs, and ensures on-time delivery.
• Communicates and coordinates interviews for video interviews.
• Tracks video progress in Asana
• Must be willing to occasionally work evenings or weekends as video work demands.

Writing, Editing & Basic Design:

• Write, edit, and provide basic support to communications and marketing efforts as needed.
• Produces blogs and text for social media.

Photo:

• Responsible for taking photos and video using department camera and iPhone or other personal device.
• Responsible for communicating vision to external photographers, creating shot lists for events, supervising photographers on-site.
• Research photographers as needed and evaluate current photographers’ work.
• Coordinates honorarium system for residents and staff in collaboration with Director of Communications.

Social Media

• Manages a high volume of content related to Plymouth fundraising events, homelessness, and Plymouth’s advocacy.
• Creates a streamlined, sustainable social media strategy within the limitations of having to juggle other priorities.
• Maintains Plymouth's voice across channels, sharing content multiple times a week and analyzing data to improve performance.
• Analyzes data across social media channels to see where Plymouth is doing well and where we can improve.

Diversity, Equity, Inclusion & Belonging:

• Builds relationships with Permanent Supportive Housing staff and across the organization.
• Using CCF Action List, antiracist lens and team collaboration, regularly evaluates and improves digital communication practices to ensure sustainability of our storytelling practices.
• Develops social media and video assets with best practices for accessibility.

Other Duties as Assigned:

• Writing and editing
• Graphic design (updating Power Points, company letterhead, and 1-pagers).
• On-site event support as needed.

QUALIFICATIONS

ESSENTIAL JOB QUALIFICATIONS

Education: B.A. in Communications and/or Marketing, Journalism, Public Relations, or equivalent work experience,

Experience: Minimum of five (4) years experience in Journalism, Marketing, Social Media, or other Digital Media/Communications.

Other Qualifications:

• Proven commitment to racial equity in either personal or professional life.
• Project management experience.
• Experience creating social media content, including blog articles, Instagram reels and graphics.
• Ability to occasionally work nights and weekends for fundraising events.
• Effective writing and copyediting skills.
• Proficient and experienced with Microsoft Office applications (particularly Word, Excel, PowerPoint, and Outlook); familiar with desktop publishing applications (Adobe InDesign, Photoshop, Illustrator, and/or Acrobat Pro). Must be able to work efficiently and effectively with customized databases and technology; conduct Internet research; and be comfortable learning new software.
• Proficient and experienced with online communications platforms: Wordpress; Google; MailChimp (or other bulk email service); Facebook; Twitter; Instagram; LinkedIn.
• Digital photography, videography, and/or graphic design skills are a bonus.
• Ability to multitask and perform under tight deadlines.
• Able to manage a high level of responsibility with strict attention to detail.