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We're looking for a smart and persuasive writer-one with a proven ability to use superior writing skills to drive B2B sales and B2C marketing.

The role will involve conceiving, planning and executing a variety of communications initiatives aimed at driving responses from both sides of our audience base:

B2B clients

• Sales media kits
• Case studies and technical white-papers
• Sales (cold-lead) emails, email campaigns and letters
• Customer emails, email campaigns and letters
• Marketing flyers and brochures
• Marketing/sales website and conversion page copy

B2C users

• eNewsletters, emails and email campaigns
• Press releases
• Print and digital ads
• Social media

In this role, you will work closely with both the sales and marketing team, and the product development team (editorial, design, and development).

Apply for this role if...

• You're looking to join a dynamic, creative, and entrepreneurial team
• You're a capable writer. You have a passion for writing that's clear and engaging, and can adopt a range of styles and voices
• You have a strong understanding of psychology in relation to consumers
• You embrace the dual challenge of creating content that helps both B2C users (families) and B2B clients (schools, camps, and retirement homes)

The perfect fit for our team is someone who:

• Excels in crafting clear, engaging, and versatile written content
• Can both sell and explain complex ideas persuasively
• Demonstrates a deep understanding of consumer psychology
• Has experience working with a design team to create cohesive marketing collateral
• Possesses a logical and analytical mind, complemented by strong cognitive empathy
• Boasts a background in corporate communications, with digital marketing experience as a strong plus
• Embodies relentless curiosity and a passion for learning and growth
• Has a strategic mindset, always considering the bigger picture in relation to business objectives

How to apply:

We invite individuals to apply by submitting the following documents via email via Isarta:

• Your resume.
• Short cover letter explaining your interest in the role, any qualifications you want to highlight, and any questions you may have.
• A broad sample of your work to showcase your skills, along with brief descriptions providing context about your process and the results you achieved.

We thank all applicants for their interest; however, only those under consideration will be contacted. We wish you much luck in your employment search.

About Our Kids Media:

Our Kids Media is a family-owned and operated company with three print magazines, more than 6 digital properties and national consumer events. Our Kids Media's multi-channel platforms-online, mobile, print and in-person- enhance the lives of millions of Canadians every year. Our websites reach up to 300,000 Canadian families monthly.

Powering the most comprehensive database of private schools, summer camps and retirement communities in Canada, Our Kids Media enables consumers to research, compare, share and save content. With hundreds of articles and advice guides on child development, education, and retirement living, Our Kids Media is the largest multimedia publisher within this sector.

The Our Kids team is renowned for its ability to innovate. We are always looking for people who take initiative, do great work and are not afraid of challenges.

We look forward to growing with you!

More information about Our Kids Media is available at www.ourkidsmedia.com