communications associate Bath, England
Job description
Facilitate engagement with AWP staff and stakeholders to shape and produce the project communications and engagement plan. Work in partnership with staff at all levels across the Trust to advise, influence and support them on communications issues as required. This will include writing engagement and promotional strategies for the EPR project. Under the direction of the Associate Director of Communications and Engagement, provide and receive complex and sensitive information where co-operation and agreement will be required.
Support the internal, external and digital engagement requirements for our Divisional Teams and Corporate Services. Developing media campaigns for both external and internal audience, directing on messaging, creatives and evaluation for these campaigns. To work as a member of the wider-communications team to develop messaging for different audiences and stakeholders, including MPs, public members, patients, media, GPs/clinical commissioning groups, local residents and community on a range of subjects and issues. Responding to media requests on issues which are often sensitive and highly complex.
Briefing and escorting journalists/photographers/film crews around the Trust, in line with Trust policy. Handling enquiries from members of the public, patients, partner agencies and the media associated with Service Level Agreement contracts. Produce and present information (presentations / leaflets) on sensitive issues to staff, the media and other stakeholders. Develop new and build on existing mechanisms for effectively communicating Trust-wide issues, key committee decisions and policies.
Contribute to the production of Trust publications by researching, writing and editing articles and providing photographs. To commission work by in-house and external graphic designers for campaigns and other corporate communications priorities. To work with the Deputy Head of Communications to manage budgets relating to such campaigns Working with other colleagues in the Communications Team to develop and maintain the Trusts web and social media presence. Help manage the strategic co-ordination of the Trusts communications and marketing activity contributing to the proactive forward-planning for all channels.
Work with other members of the team to develop, maintain and promote effective and inclusive internal communications systems and mechanisms for staff recognition, involvement and engagement within the Trust. Provide advice to staff and patients on media handling and meeting confidentiality and consent guidelines. Ensure that all Trust information meets NHS corporate identity guidelines and the Trusts own style guide. The team is predominantly working from home at present with one day per week based in the office at Bath NHS House to collaborate with the rest of the Comms team.
For an informal chat or to ask any questions, please get in touch with Gary Morgan, Associate Director of Communications and Engagement, [email protected]
