Commercial Planning Analyst London, England
Job description
Commercial Planning Analyst
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Job Summary:
Overall Purpose of the Role
Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service will consist of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars and National Geographic) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the launch and day to day operation of Disney+ across Europe and Africa, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics. Within that team, the newly-created Commercial Performance and Planning team is responsible for providing a consolidated view of ongoing E&A trading performance of Disney+, driving insights and decision-making to optimise sign-ups and subscriber growth, and overseeing the Disney+ annual and quarterly planning process. It works closely with the brand and performance marketing teams, the country teams (which have dedicated trading leads as key local counterparts), the E&A BD & strategy team, as well as Finance and Analytics teams across the region and DSS in NY.
We are looking for a forward-thinking, analytically minded Commercial Planning Senior Analyst to join our Disney+ Trading team. The purpose of the role is to ensure we have well-defined and socialised targets for sign-ups, marketing budgets, retention and other key DTC metrics.
This role will work in collaboration with regional Disney+ functions, BD and Finance teams, as well as with local market teams and the US ad sales and Finance teams.
Areas of Responsibility
Key elements and required results of the role
Supporting the optimisation of main planning models including the annual operating plan model and the monthly forecasting model, including exec level summary views, streamlined calculations and clearly identified inputs and hypotheses
Supporting on the development of D+ annual strategy and, quarterly planning and monthly / bi-monthly forecasting process
Modelling business cases and scenarios to support decision-making on pricing, go-to-market strategies, optimisation of monetisation
Supporting ad hoc and deep-dive analyses on drivers of performance for the past quarter
Supporting in preparation for EMEA & US commercial updates
Areas of Accountability
Commercial Planning Manager
Trading Director
Experience and Professional Qualifications Required
Experience working in data-driven environments and driving decision-making through data
Experience in consulting or finance preferred
Ability to tailor comms to different audiences (e.g. country teams, global teams, execs)
Skills & competencies required
High numeracy and analytical ability & rigour, attention to detail
Clear and succinct communication skills
Skilled at prioritising and managing multiple project schedules and deadlines that run simultaneously
Positive, people-oriented, and energetic attitude
Ability to work autonomously
