Commercial Excellence/ Trade Marketing Manager London, England
Job description
You, as a Commercial Excellence/ Trade Marketing Manager Skincare at Coty, will need to be passionate about all things data, Skincare and driving both profitable and sustainable growth within the means of each of our Skincare brands. You will be pro-active in turning commercial insight into strategic retailer plans and will strive to find success in an ever-evolving market and category. You will be a true advocate for challenging both your own, and others, perceptions. You will also be a strong storyteller, proficient in both understanding but also delivering data insights to the highest standards, visually and verbally, as well as being comfortable with doing this to a high frequency, internally and externally with key retailer partners.
THE JOB
Set and drive the execution of Coty UK&I’s Prestige Skincare brands’ retailer strategies, steering and monitoring implementation to ensure Coty wins in-store and online for brands including Lancaster (Sun & Skin), Philosophy and Orveda. This is a very exciting opportunity to join us at the start of our journey into Skincare with high stake both at a local and global level. This is alongside high investment and development across all brands.
- Collaborate with local marketing on the Brand Planning Process including: 3Yr Vision & Category/Brand Strategy; Portfolio Strategy & Priorities; Brand Activation Calendar; Product Performance Analysis; Benchmarking; and Initiative Sizing
- Own the creation and deployment of the 4Ps (Product, Place, Pricing & Promotion) including driving decisions which impact its growth through fact-based analysis. Influences 4P strategy for brand within channel
- Collaborating with local marketing to land NPD launches, promotional activations, as well as ensuring core franchises grow. Work in cross functional teams in development of customer both in-store and online. Working closely with the Sales teams to ensure the plan delivers vs. expectations
- Monitor competitor activity, trends, trade activity, with view to finding new opportunities to win in market. Monitors compliance to global placement guidelines whilst sharing best practice
- Providing regular analysis and reporting of category and customer performance data (sell-in, sell-out) via regular EPOS and promotional analysis, influencing the sales and marketing teams for corrective action, whilst managing communication with global teams.
- Own P&Ls relating to promo changes, distribution changes & NPD where bespoke plans are required
We are looking for a self-motivated individual with energy, enthusiasm, and a dedication to succeed. You will be given responsibility from the start and will be expected to take charge and make things happen by being resourceful.
- Operated successfully at the equivalent level or more than ready for the next step up
- Advanced knowledge of 4P execution in-store and online with ability to plan for success. This is alongside being agile and finding ways to manage and make change quickly and where necessary
- Highly proficient in P&L management, understanding that different levers can get your desired results
- Strong analytical skills with ability to mine large amounts of complex data, creating shopper insights into actionable strategies. Ideally has experience using NPD and IRI AD Card
- Strong Communication & influencing skills with acute ability to know when and how to communicate with your stakeholders, flexing your style where appropriate. Is comfortable standing in front of your audience and with storytelling
- Experience in negotiation: you’ll be passionate about progress and want to make it happen
- Interest in the beauty industry would help. Interest in growing categories and brands is essential
- Entrepreneurial Mindset: Proven ability to develop creative solutions thinking analytically and conceptually. Solution provider and problem solver
- Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development
- Team Player: Ability to develop effective working relationships being able to collaborate and influence others demonstrating integrity and respect
- Constructive networker: Collaborates easily with others and adapts to different working styles
- Organised in action: Able to organise own work, multi-tasker
- Excellence in execution: Reliable, gets things done on time & takes responsibility for final executions
- Day off on your birthday
- Access to My Coty Shop with fantastic discounts
- Generous family and wellbeing support policies
- Private medical scheme
- Income protection
- Personal leave policies
- Maternity leave from 12 weeks-6 months
Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.
CONCLUDING
You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way. Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
