cmo Aylesbury, England
Job description
Waddesdon is an historic house and garden open to the public. Created by Baron Ferdinand deRothschild from 1874; it is home to the Rothschild Collection.
Waddesdon’s collections are exceptionally rich in fine and decorative arts of the 18th century assembled by three generations of the Rothschild family. Since 1957 the Manor has been owned by the National Trust and today it is managed by a charitable trust, the Rothschild Foundation, under the chairmanship of Lord Rothschild.
We welcome around 350,000 visitors to the property and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events business, shop, restaurants and sixteen-bedroom hotel help support opening the Manor to the public, our education programme and the care of the buildings, collections and gardens.
Overall purpose
The Marketing Department is headed by the Director of Marketing & Communications and includes Marketing Managers for Waddesdon and the Rothschild Foundation, Marketing and Press Officers, a Travel Trade Executive and is expected to expand in the coming months.
This role has responsibility for implementing marketing activity to promote on-site events, catering and retail sales and will also contribute to Waddesdon’s overall visitor marketing through implementation of targeted communications around exhibitions and cultural activities on site.
The Marketing Officer is a creative individual, excellent at copy, who thinks in terms of engagement and online conversation as a way to extend Waddesdon’s reach and is familiar with traditional as well as digital marketing tools. An appreciation of the balance of cultural and commercial considerations in a cultural visitor attraction, and an ability to match messages, media channels and tone of voice to the needs of different audience segments is important.
Key areas of activity
- Implement plans to meet commercial targets for hospitality and retail, in particular encouraging increased on-site spend in the shops and catering outlets. Work with the Marketing Manager, Head of F&B, Head of Retail and Head of Public Events on promoting all the activities within the grounds.
- Promote first time visits by developing new audiences and returning visitors for ticketed events. These include activities and festivals, such as the official opening of the Manor, Easter, Summer season, ChilliFest, Christmas Fair, Luna Cinema. Promote all music and theatre events, using a range of digital and social media channels as well as posters and print.
- Provide practical support for public events, sharing materials, coordinating signage and liaising with traders to share images and stories through our owned channels.
- Drive admissions (seeking to attract new paying audiences), brand awareness, events ticketing revenue and spend per head (via catering and retail) through digital channels including: website, e-marketing and social media.
- Create copy for regular What’s On and solus e-newsletters targeting different audiences with messages about on-site events, exhibitions, talks and tours, catering and retail.
- Work with images, video and basic design packages to create digital assets for campaigns.
- Update online ticket sales communications and setting up ticketing for event as agreed with Marketing Manager
- Liaise with our internal teams, ticketing and website providers regarding as required on FAQs, cancellations, swaps and refunds and ticket-related emergency messaging due to weather or other closures
- Keep commercial content on our websites (including the National Trust website) up to date using CMS web editing tools and ensuring search optimisation and cross-selling events, catering and retail lines.
- Contribute to the overall marketing of Waddesdon through attendance at departmental meetings as required.
Skills & Experience
The Marketing Officer is an accomplished relationship-builder and communicator combining audience awareness, commercial drive, campaign creativity and thoroughness in implementation. Excellent written, verbal, digital and social media skills are essential. To have some experience in marketing, developing social media channels, web editing, or experience within catering, event promotion or a heritage environment will be an advantage.
Waddesdon is a busy organisation and with multiple projects on the go, you will need to be extremely well organised, able to think on your feet and to prioritise your own work as well as work within a team. Flexibility and an ability to build relationships at all levels across different disciplines will be essential. You will need excellent interpersonal skills and to demonstrate flawless attention to detail.
Competence using a contact database, e-newsletter software, image handling and design software, social media and digital marketing tools is desirable.
Terms & Conditions
Contract Type: Permanent, full time, 37.5 hours per week, Monday to Friday and including occasional weekend/evenings and some out-of-hours social media and essential web updating activity. Three days on site at a minimum expected
Salary: Starting salary £27,000+ depending on experience
Benefits:
- Annual Leave - From start date 33 days increasing to 36 days after 3 years’ continuous service,38 days after 5 years’ continuous service 40 days after 10 years’ continuous service (Bank holidays included).
- Parental Leave - 3 months fully paid (after one year of service)
- 50% Discount in Catering Takeaway outlets and 20% in the Manor Restaurant and Stables Cafe, 20% in Retail, 20% at the Five Arrows Hotel.
- Matched company pension scheme up to 10% of salary.
- Free parking.
- Hybrid working considered
- Beautiful location working within the charity and heritage sector.
- Excellent wellbeing support and a focus on staff engagement and leadership development
- All the profits we make goes to the upkeep and preservation of the House &
Grounds
Application Process
In order to be considered for this role, please submit your CV along with a covering letter explaining how your experience and skills match those outlined above
Closing date for application: midnight Sunday 6 August 2023
Interview Date: 15 or 17 August 2023
Job Types: Full-time, Fixed term contract
Contract length: 14 months
Salary: From £27,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free flu jabs
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Aylesbury HP18 oJH: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in Aylesbury HP18 oJH
Application deadline: 06/08/2023
