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Job description

• Reporting to: Business Development Manager
• Hours: Full time 37 hours per week, with some flexibility to work outside normal 9-5 hours including evenings and weekends
• Salary: £25,000 to £27,000 depending on experience
• Location: Based at one of our centres across North and Mid Hertfordshire including St Albans, Stevenage, Welwyn Garden City and Hertford, depending on requirements
• Closing Date: Wednesday 12th July 2023
• Interview Date: Thursday 20th July 2023

We are Mind in Mid Herts, a leading mental health charity based in Hertfordshire, affiliated to National Mind with centres in St Albans, Stevenage, Hertford and Welwyn Garden City. We are working to reduce the stigma of mental health diagnosis and we support people with mental health conditions to create a pathway to recovery. We are innovative in creating services to improve wellbeing and to prevent the development of mental health issues. Through education and support we aim to improve people's awareness of how to be proactive in looking after their health and wellbeing. We won’t give up until everyone experiencing a mental health problem gets support and respect.

Mind in Mid Herts (MiMH) is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment and harassment on the grounds of all the ‘protected characteristics’ as identified by the Equality Act 2010. It is MiMH's intention that this job description is a guide to the major areas and duties for which the jobholder is accountable. However, services will change and the jobholder’s obligations might vary and develop, so the job description should be seen as a guide and not as a permanent, definitive and exhaustive statement.

Overall Purpose

The Events & Marketing Officer will work with the Access and Engagement team at Mind in Mid Herts (MiMH), Herts Partnership Foundation NHS Trust (HPFT) Talking Therapies Service, marketing and promoting the services through a range of means. This will include:

· Presenting to organisations, groups and companies to promote the Talking Therapies service and MiMH’s services

· Online marketing, including social media and website

· Taking responsibility for building relationships with key stakeholders, customers, sponsors, including other Hertfordshire organisations, people who use services, carers and the wider community

· Organising and attending events both fundraising and to promote the Talking Therapies team and MiMH

· Motivating, supervising and leading the two other Access Workers at MiMH.

The successful applicant will be required to work some flexible hours outside of normal 9-5 working hours including some evenings and weekends.

Principal Responsibilities

· Build and develop effective and meaningful working relationships including with the people who use our services, trustees, staff/colleagues, volunteers and with external partners and contacts, to oversee the effective delivery and success of our events programme

· Ensure we meet the objectives of our contract with HPFT Talking Therapies service to increase access and engagement in to services

· Alongside the Business Development Manager and Fundraising & Communications Officer, oversee the management of access workers and volunteers at events

· Work regularly and closely with the senior management team to ensure alignment with the strategic direction and objectives of events. Ensure relevant stakeholders are invited to the appropriate events.

Event Strategy & Delivery

· Be responsible with the Business Development Manager for the planning, operational management and delivery of MiMH’s outside and internal events programme, including fundraising events, to achieve significant net income growth

· Work closely with the Business Development Manager and the Fundraising & Communications Officer to ensure the long-term benefits of events are evaluated and reported back to senior management team

· Strategy Development: Collaborate with the team and event stakeholders to develop an event marketing strategy aligned with the overall marketing objectives and target audience. Identify key messaging, positioning, and promotional tactics to drive event attendance and engagement

· Cultivate excellent stewardship of supporters/sponsors, volunteers, events guests and participants ensuring a positive experience for all and their continued support

· Event Planning and Coordination: Take the lead in planning and organizing all marketing aspects of internal and external events such as team meetings, AGM, conferences, launches, or promotional campaigns. This includes setting goals and objectives, creating event timelines, coordinating with vendors, managing budgets, and ensuring seamless execution

· Marketing Collateral and Materials: Develop and oversee the creation of marketing collateral and materials specific to events, such as brochures, banners, signage, promotional videos, and digital assets. Ensure consistent branding, compelling messaging, and engaging visuals to attract and captivate the target audience

· Oversee production of each event, including catering, invitations, scheduling, technical arrangements, music, flowers, lighting and theming. Work closely with venues, suppliers, artists and production companies to put on exciting and creative events

· Work closely with the Fundraising & Communications Officer to produce creative briefs which position and theme our fundraising events and collaborate with team members to produce innovative resources to support each event

· Content Creation and Promotion: Produce engaging event-related content, such as blog posts, press releases, articles, and social media updates. Collaborate with internal teams, industry influencers, or guest speakers to create compelling content that positions the event as a must-attend

· Audience Engagement and Relationship Building: Implement strategies to engage with event attendees and build relationships before, during, and after the event. This includes email communication, personalised outreach, social media interactions, and creating networking opportunities to foster connections among participants

· Analytics and Reporting: Track and analyse the effectiveness of event marketing efforts by monitoring key metrics, such as registration numbers, attendee engagement, website traffic, and social media interactions. Generate post-event reports with insights and recommendations for future event marketing strategies

· Collaboration and Team Management: Coordinate with colleagues on content, and operations, to ensure seamless event execution and consistent messaging. Provide guidance and support to team members involved in events including delegating tasks, setting goals, and monitoring progress

· Industry Research and Trend Monitoring: Stay updated on industry trends, competitor activities, and emerging event marketing techniques. Research and implement innovative strategies, technologies, and best practices to enhance event marketing effectiveness and deliver exceptional attendee experiences

· Budget Management: Manage event marketing budgets effectively, ensuring optimal allocation of resources and cost control. Monitor expenses, negotiate with sponsors, agree contracts with vendors, and seek opportunities for cost savings without compromising the quality and impact of event marketing initiatives

· Metrics, generating reports, and providing insights and recommendations based on data analysis. Familiarity with analytics tools and reporting platforms is a plus

· Project Management Skills: Event marketing involves managing multiple tasks and deadlines simultaneously. We look for strong project management skills, including the ability to prioritise, multitask, and stay organised. Experience in using project management tools or methodologies would be beneficial

· Adaptability and Problem-Solving Abilities: Events often involve unexpected challenges or last-minute changes. We seek candidates who can demonstrate their ability to adapt to changing circumstances, think on their feet, and find solutions to problems in a fast-paced event environment.

Additional Requirements

· To ensure compliance with legal, ethical and regulatory requirements

· To manage personal resources and own professional development

· To ensure all duties are carried out in a manner which promotes equality and diversity

· To promote a health and safety culture within the workplace by working in accordance with policies, procedures and raising concerns as required

· To work in accordance with MiMH’s Confidentiality Policy and wider GDPR requirements

· To be an active and effective team member

· At all times to carry out every aspect of your duties with due regard to policies, procedures and values

· To maintain a professional level of communication at all times

· To maintain appropriate record keeping via our client recording management system

· To maintain full accountability to the project through supervision and appraisal processes

· To undertake other duties as may be reasonably determined by line management, the CEO or the Board of Directors

· 8 week notice period.

Benefits

· 25 days paid holiday per year, April 1st-March 31st (pro rata for part time staff)

· Statutory bank and public holidays (pro rata for part time staff)

· 2 additional days’ leave – Birthday Leave and Wellbeing Day

· A contributory pension scheme

· Staff Training and Development

· Peer Support.

Essential Qualifications

• A qualification/experience related to event coordination, marketing or business and psychology
• Car driver with a clean driving license and willingness to travel to locations countywide

Essential Experience

• Minimum 1 years’ experience working within a marketing, events coordination or line management role

Essential Skills and Abilities

• Ability to prioritise and manage workload within a pressurised environment
• Confident with lone work and in being able to make decisions, evidencing rationale
• Creative and flexible approach to working with team, customers and people who use our services
• Confident and effective communicator able to communicate with a range of people (partner agencies, clients, carers, colleagues etc.)
• Ability to involve service users and carers in all aspects of work
• Ability to develop and maintain positive working relationships across teams, services and with external partners (e.g. customers sponsors and partners) to proactively promote Mind in Mid Herts
• Ability to develop and maintain internal systems to help monitor outcomes of marketing and events and produce reports evidencing outcomes and impact

Essential Practical and Personal Circumstances

• Good IT skills including Word, Outlook, Excel, Teams, PowerPoint and experience of using client recording management systems
• Understanding of, and a personal commitment to, Equality and Diversity and how this applies in particular to mental health services
• Passionate about mental health and the charity sector
• Able to see the big picture and strategically align events with the charity’s mission and goals
• Ability to work some out of hours
• Positive, dynamic and optimistic – a can do attitude

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Salary: £25,000.00-£27,000.00 per year

Benefits:

• Additional leave
• Company pension

Schedule:

• Monday to Friday
• Weekend availability

Work Location: In person

Application deadline: 12/07/2023