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The City of San José is one of the nation's best-managed cities and one of the top cities in which to live, work, and do business. The employees of the City have embraced the following values: Integrity, Innovation, Excellence, Collaboration, Respect, and Celebration. The City's Department of Public Works (DPW) is seeking an individual whose values align with the values of the City's employees.

DPW has the primary responsibility to deliver facilities and infrastructure that meets the needs of the residents of San Jose and comply with the standards and requirements established in the engineering guidelines and the City’s Master Plans. DPW achieves its goals through planning, design and construction of the City’s capital projects, and through the plan review and permit process to regulate and facilitate private development projects. DPW is committed to high-quality service, partnering with the community, and providing an excellent environment in which to work.

DPW is recruiting to fill a Public Information Manager (PIM) within Animal Care & Services (ACS) Division. ACS provides animal shelter and field services for San Jose residents, as well as residents of Cupertino, Los Gatos, Milpitas, and Saratoga. The PIM will report to the ACS Deputy Director.

The PIM develops and implements a range of communication strategies for projects and initiatives focused on animals and those who care for them, provides a high level of communication, marketing, and community outreach with an immediate focus on ACS needs and programs; they must maintain an in-depth knowledge of San Jose Animal Care and Services. This position creates awareness and garners assistance from the community and animal advocate partners, focuses efforts to help increase adoptions, rescues and transfers, return to owner, and grows the foster program. The PIM works strategically to continually achieve ACS and DPW’s mission and vision

The ideal candidate has excellent verbal and written communication skills, media relations, digital media and advertising expertise, strategic communications planning and implementation of brand and campaigns, experience in community outreach and engagement, and strong interpersonal skills.

Typical duties include but are not limited to:

• Develop and implement comprehensive public information strategies to enhance the Shelter's visibility and promote animal adoption, volunteering, and fundraising initiatives
• Lead communication efforts on Community Cats, Trap Neuter Release (TNR) efforts, and feral cat/kitten resources to reduce the number of kittens entering the shelter
• Create and implement public education and outreach messaging for responsible adopting, spay and neutering, and other important pet owner topics
• Create educational materials for owners with information that addresses common pet problems, leading to an animal being surrendered at the shelter
• Organize and participate in community outreach events, educational programs, and fundraising activities to increase public involvement and support for the Shelter
• Create and distribute engaging, consistent content across various communication channels, including press releases, newsletters, website updates, and social media platforms
• Serve as the primary contact for media inquiries, coordinating interviews, and providing accurate and timely information about Shelter activities, success stories, and upcoming events
• Establish communication pathways to help improve rescue and shelter partner relationships
• Initiate, develop, and maintain productive working relationships with a variety of public and private agencies, organizations, and vendors
• Develop strategic communications plans and budgets to ensure successful program implementation
• Collaborate with shelter staff and volunteers to gather stories, photos, and videos informing the public of and showcasing ACS's impact on the community
• Stay informed of current trends, best practices, and emerging technologies in public relations and marketing within the animal welfare industry
• Monitor and analyze media coverage and public sentiment to identify trends, assess the effectiveness of communication efforts, and make data-driven recommendations for improvement
• Make responsible and strategic decisions on promotional efforts and timing

The PIM role may expand to include communication and marketing for divisions and programs elsewhere in DPW

This recruitment may be used to fill multiple positions in this, or other divisions or departments. If you are interested in employment in this classification, you should apply to ensure you are considered for additional opportunities that may utilize the applicants from this recruitment.

Minimum Qualifications:

Employment Eligibility: Federal law requires all employees to provide verification of their eligibility to work in this country. The City of San Jose will NOT sponsor, represent or sign any documents related to visa applications/transfers for H1-B or any other type of visa which requires an employer application.

Per the City’s COVID19 Mandatory Vaccination Policy, the City requires all employees starting on or after February 11, 2022 to provide proof of vaccination as a condition of employment absent a documented medical and/or religious exemption. Proof of vaccination means that employees are required to be “up-to-date” with regards to the COVID-19 vaccine. Consistent with the Santa Clara County Public Health Order issued on December 28, 2021, "up-to-date" means that employees are required to be vaccinated with the entire recommended initial series of a COVID-19 vaccine (two doses of the Pfizer, Moderna or Novavax COVID-19 vaccine or a single dose of the Johnson & Johnson COVID-19 vaccine).

Competencies

The ideal candidate will possess the following competencies, as demonstrated in past and current employment history. Desirable competencies for this position include:

Job Expertise - Demonstrates knowledge of and experience with applicable professional/technical principles and practices, Citywide and departmental procedures/policies and federal and state rules and regulations.

Communication Skills - Effectively conveys information and expresses thoughts and facts clearly, orally and in writing; demonstrates effective use of listening skills; displays openness to other people’s ideas and thoughts.

Customer Service - Demonstrates the ability to anticipate customers' needs and deliver services effectively and efficiently using professional demeanor.

Political Skill - In taking action, demonstrates an understanding and consideration of impact to stakeholders and affected areas in the organization.

Vision/Strategic Thinking - Support, promote, and ensure alignment with the organization’s vision and values. Understand how an organization must change in light of internal and external trends and influences. Builds a shared vision with others and influence others to translate vision to action.

Creativity - Addresses objectives and problems while questioning traditional assumptions/solutions in order to generate creative ideas and new ways of doing business; exhibits creativity and innovation when contributing to organizational and individual objectives; seeks out opportunities to improve, streamline, reinvent work processes.

Flexibility - Makes effective decisions and achieves desired results during major changes in responsibilities, work processes, timeframes, performance expectations, organizational culture, or work environment.

Problem Solving - Approaches a situation or problem by defining the problem or issue; determines the significance of problem; collects information; uses logic and intuition to arrive at decisions or solutions to problems that achieve the desired outcome.

Teamwork & Interpersonal Skills - Develops effective relationships with co-workers and supervisors by helping others accomplish tasks and using collaboration and conflict resolution skills.

Selection Process

The selection process will consist of an evaluation of the applicant's training and experience based on the application and responses to the Job Specific Questions. Only the candidates whose backgrounds best match the position will be invited to proceed in the selection process. Additional phases of the selection process will consist of one or more interviews and review of a sample outreach plan and communication strategy.

Attach a resume and cover letter to the application. Your cover letter should be no more than two pages in length (single spaced and at least 10-pt font).

In your cover letter, describe how your education and six (6) years of progressively responsible directly related experience makes you the best candidate for this position. Include your experience in the following areas:

• Developing and implementing information and communication strategies to achieve organizational goals
• Strategically engaging the community and building partnerships through effective customer service and public relations principles
• Coordinating and leading complex projects; how you organize, delegate, and oversee the effort.

You must attach a resume and cover letter to your application or your application may be deemed incomplete and withheld from further consideration.

If you have questions about the duties of this position, the selection, or hiring processes, contact [email protected].