Job description
Category Marketing Executive
(Cranswick Country Foods, Sherburn in Elmet)
Are you a passionate marketer with a keen eye for market trends and consumer behaviour? Are you excited about developing and implementing strategic marketing campaigns that drive growth and customer engagement? If so, we have an exciting opportunity for you to join our dynamic marketing team as a Category Marketing Executive!
Main duties include (but not limited to):
- Support category plans to ensure a proactive approach where Cranswick leads the consumer agenda with relevant Retailers as their preferred supplier for proposed category opportunities. Contribute to plans through clear category and consumer insight. Input into NPD briefs to ensure product concepts deliver against growth opportunities.
- Liaise with the Category Marketing Manager to ensure consistency of approach and sharing of best practice between accounts.
- Monitor and evaluate Retailer category performance against Corporate RST or total category growth as relevant. Contribute to customers promotional and category range management through clear analysis and insight and assist with NPD, ranging and merchandising opportunities within this process.
- Improve category performance understanding through utilisation of available data sources. Share insights to ensure Cranswick and its customers are informed to the best of our ability to make effective decisions. Insight and reporting will be driven from weekly EPOS where relevant along with 4 weekly market data sources.
- Track consumer, market and category trends, ensuring the business and customers are proactively informed of developments. Support the assessment of impacts from these on performance and help identify growth opportunities they present for customers.
Requirements, experience and person specification
- Minimum of 1-year experience working within a Category Management function in an FMCG business.
- Good analytical abilities and able to interpret data from multiple sources into trends, actionable insight, and opportunities with a logical clear flow within end outputs.
- Competent spreadsheet analysis skills working with large numeric data sets.
- Good presentation skills and can communicate category opportunities and reviews in an engaging and impactful way.
Benefits and Development
- Excellent rates of pay
- Strong commitment to progression & personal development
- Enrolment into our company pension scheme
- Buying up to 5 days of additional holiday
- Access to opt into our company Share Save scheme, with the ability to purchase shares at a discounted rate
- Discount at major high streets to supermarkets via our company discount portal.
JD available on request.
Salary to be discussed at interview stage
If you are an internal applicant, please ensure you have made your line manager aware before applying and confirm this when submitting your application.
To apply, please submit a covering letter and CV.
Please indicate salary expectations
Closing date: 9ᵗʰ June 2023
Please note that if a suitable candidate is found, this closing date may be brought forward
Job Types: Full-time, Permanent
Salary: £28,000.00-£31,000.00 per year
Benefits:
- Additional leave
- On-site parking
- Sick pay
- Store discount
- Work from home
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Leeds: reliably commute or plan to relocate before starting work (required)
Work Location: In person
Application deadline: 09/06/2023