Campaigns, Digital and Social Marketing Specialist Stoke-on-Trent, England
Job description
This is a fantastic opportunity to join the award-winning communications team at NHS Midlands and Lancashire CSU, who are working in collaboration with AGEM CSU. We are a 90-strong communications and engagement team, our services include everything from public relations, engagement and consultation to design, digital and campaigns.
Midlands and Lancashire Commissioning Support Unit recognises the value serving personnel, reservists, veterans, and military families bring to our business and would encourage people from the armed forces community to apply for our vacancies
As a Campaigns, Digital and Social Marketing Specialist, you will be an integral part to our Campaigns, Creative and Digital team. You will be required to support a range of health and social internal and external clients to develop, implement and optimise campaigns and identities for products, services and key programmes of work.
You will be able to manage campaigns from start to finish, providing evaluation reports on client spend to demonstrate impacts. You will have a strong awareness and understanding of digital marketing channels and how they can be used to reach, engage and influence specific audiences.
Your time management and multi-project organisation skills will be outstanding, with the ability to work to tight deadlines and provide excellent service to our clients. We are looking for someone who is always looking to identify opportunities for new and better ways of doing things.
You will be a superb communicator, a creative thinker, calm under pressure and highly organised.
The NHS is the biggest employer in Europe. It’s a world-renowned institution and an exciting place to work, full of challenges and opportunities.
NHS Midlands and Lancashire Commissioning Support Unit (MLCSU) is one of the biggest and best-performing commissioning support units in the country, with among the highest levels of staff and customer satisfaction. We work together as a team of over 1,600 expert staff based across the Midlands and North West to make a difference – for our customers, patients and communities.
Offering a full range of professional services to hospital trusts, local authorities, integrated care systems (ICSs) and other public bodies\ across the country, our NHS values underpin everything we do.
You will work with fellow specialists in design, digital, copywriting, research and external media buying agencies to produce high-quality campaigns to make a difference.
In return, we provide a supportive environment in which to learn and develop, with the opportunity to further your skills and career within an exciting and evolving environment.
Joining our inclusive and innovative team comes with a range of benefits including flexible & agile working arrangements, pension scheme and generous annual leave allowance.
With our training schemes and support networks, you will be empowered to play a leading role in the future of healthcare, whatever your specialism or interest. And as a member of NHS staff you will receive plenty of discounts too.
Outstanding working knowledge of the following marketing disciplines and how their combined execution can support our clients in meeting their complex marketing objectives:
- Audience insight/research – recruitment, facilitation, analysis and reporting of research activities to shape communications/marketing approaches and inform service improvement.
- Desk based research/scoping – the completion of desk based research including review of literature to understand existing insights that could be used to steer communications approaches.
- Audience analysis/segmentation – identification of segmentations of the population that should be targeted with services.
- Message and proposition development – Development of attitudinal and behavioural goals and SMART objectives.
- Social media/digital marketing planning and strategy – planning, message/content creation and execution of digital marketing activity to engage with specific target audiences/segments.
- Event promotion – the promotion of events (inc engagement events) for patients, public and staff
- Media planning and booking – management and execution of paid for on and offline media (for example, Facebook, Twitter, radio) to share messages directly to audiences and secure reach. Preparing KPIs and metrics to assess success.
- Campaign planning and strategy – creation and management of campaigns, including social marketing campaigns and campaign insight gathering
- Engagement and targeted approaches with niche audiences – working with community leads, stakeholders etc to create targeted and bespoke communications/campaigns. Supporting on stakeholder mapping activities.
- Internal campaigns – to secure staff engagement and awareness of organisation changes, activities and policies.
- Behaviour change planning support – support theory driven implementation and management of communications strategies that aim to create a shift in the health economy/service delivery.
- Brand/identity roll out and positioning – development of brands/identities to resonate with stakeholders, public, patients and staff.
- Evaluation – reach, impact and ROI analysis of communications and marketing tactics using quantitative and qualitative research methods to inform future strategies. Supporting on internal reporting of projects
- Focus testing – of communications/marketing approaches and models before roll out to ensure resonance/impact with the desired audience. Preparing reports and analysis following the completion of this activity.
- Project management – including budget management, stakeholder engagement, client management and reporting.
