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Campaign Marketing Executive – EVO Group

Division: EVO Marketing

Reports To: Scott Castle, Head of Campaign Marketing

Based: Normanton/Home (hybrid)

Role Specification

Role overview:

The role is based in EVO’s offices in Normanton, Wakefield. The Campaign Marketing team is based in Normanton, as well as the EVO Marketing Director. The Campaign Marketing team will consist of six people that work closely together, and the team also regularly collaborates with the wider marketing team as well as all sales teams within the group.

The role reports into the Head of Campaign Marketing. The successful candidate will benefit from a hybrid working arrangement, so will be based predominantly in the Normanton office but will also be able to work from home on a regular basis.

Role Objective:

Working within a successful and dynamic B2B company, the Campaign Marketing Executive will help to plan, co-ordinate and execute marketing activity in conjunction with the sales and merchandising teams. The successful candidate will gain valuable experience working in B2B and B2C marketing, working across all of EVO’s brands – VOW Wholesale, Banner and Staples.co.uk.

The overall goal is to plan and execute activities on behalf of EVO’S supplier partners, across the group. The successful candidate will work closely with the Head of Campaign Marketing to liaise with suppliers and execute agreed marketing plans. They will be competent briefing in materials to various agencies, be heavily involved in launching and executing plans with the sales teams, and proactively pick up all administration tasks associated with the role.

WHAT WILL I BE DOING?

• Ownership and activation of category and supplier marketing plans

• Daily management and administration of marketing inboxes
• Briefing artwork for campaigns to relevant internal and external creative departments
• Create and schedule supplier content to be posted from EVO social media accounts (predominantly Staples.co.uk)
• Ownership of quarterly end user marketing content, including liaising with suppliers, and checking artwork to ensure all tools are correct and uploaded for the start of the quarter
• Create a sales toolkit presentation to launch quarterly marketing plan to the sales teams, dealer groups and resellers
• Collation and issuing of regular email newsletters
• Working with suppliers to create end to end marketing campaigns where required, in collaboration with Marketing Managers
• Assisting the Head of Campaign Marketing to ensure that the marketing budget is adhered to and all associated administration tasks completed
• Analyse and produce reports on all marketing activities, in order to review the success of campaigns, both internally and for supplier use
• Utilise the reporting to make recommendations for future campaigns
• Driving the timelines and critical path for activity required
• Internal communications to all sales teams on marketing activities and communications
• Covering for other marketing areas when required
• Any other tasks as required by the Head of Campaign Marketing or Marketing Director

WHAT ARE WE LOOKING FOR?

QUALIFICATIONS/EXPERIENCE

A successful candidate will have?

• Good organisational and planning skills and excellent attention to detail
• Self-motivated and a team player
• Ability to be flexible as the role dictates
• Knowledge of all aspects of the Marketing mix
• Experience of using Microsoft Office tools
• Outstanding execution, organisation and problem-solving skills
• Readiness to operate in a highly collaborative, fast paced environment
• Excellent communication skills - written and verbal
• Ability to manage own workload competently whilst working from home

We would love if you had:

• BA or BS Degree in a Marketing discipline or equivalent marketing qualification
• A track record in a marketing environment and good knowledge of Marketing techniques
• Copywriting skills to write editorial copy and press releases
• A creative flair
• Pro-active and tenacious
• Numerate and analytical
• Aware of current product marketing trends

SKILLS/ ABILITIES

Our Essentials:

• Strong organisational skills and a ‘completer-finisher’
• Good communication skills, both written and verbal
• Creative approach to new campaigns
• Ability to be proactive and work alone as well as part of the existing team
• Numerate, analytical and ability to project-manage tasks to completion

NOTE: The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

WHO ARE WE?

evo group is a £660m group, formed from the merger of Vasanta and office2officeplc (o2o). The largest multi-channel distributor of business supplies and services in the industry with unparalleled reach and experience in the UK, evo provides sourcing, storage and fulfilment services to over 20,000 resellers, corporate organisations and direct customers through VOW, VOW RETAIL, Banner and Truline.

WHAT DO WE OFFER?

We offer a competitive range of benefits, including but not limited to:

• Free parking (subject to site availability),
• A contributory pension plan,
• Employee Assistance Programme,
• Retailer and lifestyle perks and discounts,
• One paid day off per year for you to support the charity of your choice,
• Staff discount rates,
• An opt-in medical plan and
• eyecare assistance.

In addition, we recognise our employees hard work and ensure it is rewarded through the evo Honours reward programme and long service recognition schemes.

We support and encourage your ongoing training and development with access to an e-learning platform covering a wide range of topics, plus the opportunity to complete various training schemes (terms apply).

We also have a generous holiday package and a holiday purchasing scheme. As standard, all of our employees either celebrate their Birthday with a day off every year or are given a voucher in their birthday month! Subject to business area, we also close between Christmas and New Year!