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Medidata: Powering Smarter Treatments and Healthier People

Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata’s ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

The Marketing Campaigns Manager is responsible for creating, executing, and measuring demand generation and relationship building programs that drive sales of Medidata’s core solutions within our Life Science target accounts. This position works closely with the Medidata product marketing organization and Sales teams. It will require exceptional creativity, the ability to innovate and scale, top notch networking and collaborating skills to accomplish the work. This person will be responsible for the North America and EMEA markets, and will report to the Sr Director of Program Marketing.

• Engage the Product Marketing and Sales teams in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue goals

• Develop and execute integrated demand generation programs utilizing a variety of techniques including outbound Business Development programs, email, events, webinars, social media initiatives, and digital/inbound marketing programs

• Identify and target potential buyers of Clinical Trial offerings, leveraging content and campaign assets highlighting the unique value provided to prospects

• Serve as the marketing point-of-contact on cross-functional teams including campaign development, landing page design and development, and other efforts as needed

• Collaborate with Product Marketing and Global Marketing to create marketing assets such as customer reference stories, videos, social media awareness and press releases

• Develop the strategy behind and ensure successful execution of face-to-face and virtual programs, breakfast and dinner meetings, lunch and learns, etc

• Measure and report performance against established metrics and KPIs including contact acquisition, content engagement, and pipeline generation

• Up to 20% travel; mostly US regional-based

Your Competencies:

• Knowledge and experience in building and executing B2B Enterprise SaaS marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and events

• Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows

• Ability to adapt quickly to changing priorities, and being proactive in thought, ideas and execution

• Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution

• Excellent verbal and written communication skills

• Self-motivated, able to assume responsibility and work autonomously

Your Education & Experience:

• Requires a minimum of 5+ years of related experience with a Bachelor’s degree; Ideally in field marketing, demand generation, or marketing program role supporting a direct sales force in the B2B / enterprise software industry;

• Life Sciences experience is desirable

• Clinical trial technology experience is desirable

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $76,000 to $106,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year.

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Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.