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Job description

The Role

Overview - About KPMG Private Enterprise Beyond - a "once in a generation opportunity" to capture the digital market opportunity

• KPMG Private Enterprise is a Global strategic priority with significant growth in Private Equity segment and rising VC investment, increased influence of family backed businesses, sovereign wealth investment via private companies and entrepreneurs retaining greater equity control through growth lifecycle. With our current UK market share at c. 5%, there is significant and rapidly growing growth opportunity for us both in the UK and globally.
• KPMG UK's strategic ambition is to be the "Fastest growing professional services firm. Most Connected. Most Trusted", with a growth target of £3bn by 2024 and a global ambition to gain 2% market share in the same period. A significant portion of the growth ambition will come from digital opportunities - both in terms of digital solutions and digital go-to-market channel. Beyond is at the heart of both dimensions of the UK and the Global Firm's digital growth strategy.
• Now a UK firm strategic priority, Beyond, which is first and foremost a protective measure of our existing £450m KPE business, is a digital client connectivity platform, co-developed with Microsoft. It acts as a virtual CLP by providing personalised insights; access to expertly curated and managed peer communities; and to tools and benchmarking that will help leaders gain insights from peer insights, KPMG experts and digital tools.
• Beyond can be currently considered the hyper curator and retainer of relationships. With the development of the platform, it will become our digital delivery channel as KPMGs portfolio of 'products' becomes part of the platform, to the ultimate ambition of being the Firm's retention vehicle with it's always on, 24/7 accessibility that responds directly to client needs in the most-timely and considered way.
  

The KPMG Private Enterprise (KPE) Beyond Campaigns Manager will work across KPE's new go to market offer with a focus on campaigns, communities, and events. Working closely with the Client Experience Director and Senior Manager the individual will lead on the development and delivery of the Beyond Marketing strategy and business engagement plan. The individual will sit as part of the Programme Management team in the Marketing Centre of Expertise (CoE).

The individual will be a creatively minded marketing generalist with experience of building and managing the delivery of marketing campaigns and strategic relationship programmes using both traditional and digital channels. The role is responsible for working with Leadership to design and deliver exciting, integrated end-to-end campaigns that improve the firm's position in market and ensure consistency with KPMG's 'One Firm' market-facing approach.

The role is key as we prepare to scale the platform, ensuring the Beyond delivers a premium client experience and that our launch to market maximises potential as we begin to scale.

• Description of the role:
  

• Working in close collaboration with the Client Experience Director and Senior Marketing Manager, you will share client insights to drive change and best results as well as help to shape the marketing strategy and drive market activation.
• Working with the wider marketing team to ensure all programmes are joined up, sponsored, and delivered on time and on budget
• Draft third party briefs and seek required client insights, business input and competitor insights as part of the event development process
• Ensure effective project management and budget control including forecasting and reporting
• Coordinate and work alongside third parties, partners and other internal teams and ensure we best use their skills and capabilities
• Managing suppliers including contract negotiation within budget and invoice settlement
• Working closely with Programme Management Senior Managers to develop and deploy marketing and strategic relationships programmes
• Input and manage relevant elements of project management and resource allocation
• Develop marketing campaign plans to deliver against business objectives and campaign brief requirements
• Ensuring the KPE platform channels are kept up to date and vibrant - helping stakeholder curate their community spaces
• Good digital event skills including hosting on key platforms (e.g. Microsoft Teams, Zoom or SpotMe) with proven stakeholder briefing and platform management skills. This includes working autonomously where appropriate on location or virtually at events with the ability to manage stakeholders, interact with clients and address issues that arise.
• Engage and manage business stakeholders to ensure we leverage the benefit and impact of marketing and event activities. Including capturing feedback, input into content and messaging and internal engagement.
• Acting as an ambassador as to the capabilities of the Marketing function to internal clients and stakeholders to help design and co-ordinate compelling content, participation in Communities, either through engagement or recruitment as well as driving a compelling event schedule.
• Responsible for supporting the delivery plan and its development including assessing creative, developing content, messaging, and supporting stakeholder communications to ensure the effective delivery of the marketing plan.
• The ability to co-ordinate activities across multiple stakeholders, channels, programmes, and activities prioritising both your own and other colleagues' focus to ensure we hit agreed timelines.
• Working with the Senior Manager, the role will help to safeguard the 'KPMG Beyond' brand and will ensure that any and all produced 'content' is in line with the platform ambitions, the Beyond tone of voice, and remains in line with client feedback ensuring all activity is value adding for our clients to read, interact or engage with.
• In addition, you will be required to support the preparation of presentation materials, statistics for inclusion in the various forms of stakeholder engagement.
  

• Role dimensions
  

3.1 Leadership & Management

This role will report to the Senior Marketing and Communications Manager - Beyond.

The individual will work alongside Senior Manager, Campaign Manager and Assistant Manager colleagues across the marketing function as well as senior business leadership and all levels up to Partner from functions across the UK business.

3.2 Stakeholder Interaction & challenges:

The ideal individual for this role will be a highly organised individual, capable of guiding programmes towards delivery on time and within budget, taking care to monitor, evaluate and report on the success of each activity under the principle of continuous improvement.

You will be comfortable with running multiple projects at once, collaborating with marketing colleagues, our CoE and offshore team and the business to ensure delivery within timeframes and agreed budgets. You will be able to capture their feedback constructively to refine and improve our approach with support from colleagues as required and delivering through others where appropriate.

Self-motivated and driven you will embrace opportunities to work independently but seek and advice and guidance from colleagues when needed. You will bring new thinking and ideas whilst being consistent in the application of our operational processes.

You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote collaboration, understanding and positive contribution internally.

• The Person
  

4.1 Experience

Core technical competencies

• Previous experience of working with third parties and the creative briefing process.
• Experience of negotiating with third parties.
• Experience of engaging business stakeholders.
• Experience of line management.
• Familiarity of using brand visual identity toolkits and guidelines.
• Able to apply risk and compliance processes effectively.
• Good experience with event platforms and tools.
• Expertise around marketing campaign development processes, managing budgets and assessing the effectiveness of marketing spend.
• Familiar with brand management, proposition development and principles for content and editorial strategies.
• Proficient with digital, event, content, performance marketing and account-based marketing approaches and principles.
• Able to engage and manage stakeholder relationships throughout the campaign development process.
• Good at translating complex or technical themes into clear and compelling messaging for both internal and external audiences.
• Understanding of how marcomms can be adapted and tailored to address business objectives and marketing strategies - from enhancing brand, relationships, or revenue-generating activities.
• Able to develop a good understanding of the business area, its commercial drivers, and the role of marketing to enable these.
  

Core behavioural competencies

You will be at the heart of the delivery of world-class marketing for KPMG in the UK, able to effectively drive change through a complex matrix organisation and successfully work within the team.

• You will have excellent interpersonal skills and embrace collaboration, an intuitive team player and team leader with a diverse approach who enjoys using their practical coaching mindset to develop junior members of the marketing team and work collaboratively with a diverse team
• Enjoy an agile and flexible work environment with an ability to work with different teams, business areas and campaign types on an ongoing basis.
• You will take personal responsibility for making decisions, acting quickly to diffuse or prevent conflicts and able to share resources and information to create teamwork across functional boundaries.
• Balance the need for creativity and innovation with the consistent application of our business processes and risk management policies.
• Strong business acumen, working with business development to ensure marketing supports account development, identifying 'gaps' in KPMG's knowledge and initiating strategies to fill them.
• Commercial with a strong interest and commitment to help achieve the objectives of the firm.
• You will be a good influencer, Credible and influential profile to challenge and manage and engage senior stakeholders so that the value of marketing is understood, in the process developing lasting, mutually beneficial relationships with key KPMG and external stakeholders.
• You will be a good relationship-builder, creating useful networks internally and externally, and proactively use these contacts to resolve conflicts or challenges.
• Proactive, high-energy person who brings a positive influence on others
  

4.2 Expertise/ Technical role requirements:

• Proven experience of working in the marketing function of a large business organisation
• Previous experience of marketing in a professional services organisation is desirable
• BA university degree or equivalent.
• Highly proficient in all MS Office packages.
• Knowledge of CRM and marketing campaign systems.
• Experience in supporting large scale, live client events and workshops from a technology and content perspective.
• You will be able understand the commercial drivers for the business and identify how the events/hospitality activity is tasked to support these.
• Previous experience of marketing to mid-market, fast growth and privately held businesses or the interest and ability to become deeply engaged in the client issues, themes and broader market context for these businesses is essential to be successful in this role.
• Experience working on a digital platform preferred, but not required
  

4.3 Skills:

• Strong organisational skills, with the ability to manage multiple projects in a complex and matrix environment.
• Excellent attention to detail and a commitment to developing high quality work.
• Strong analytical ability to review data, content, market trends, insights, and report to multiple stakeholders.
• You will be a capable and creative verbal and written communicator, able to present well to colleagues across both marketing and business teams.
• Proven and strong project and event management skills - ability to drive multiple tasks forward in parallel under significant pressure.
• Creative and innovative with a strong grasp on existing and emerging digital technologies
• Inquisitive about the business, economic, political, and social issues prevalent within the UK, Europe and internationally
• You will also be able to offer constructive commentary on some of the platform's marketing programmes for the Mid-Market as viewed from the public domain and offer suggestions as to how you might drive commercial success through marketing.
• Commercial awareness