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Our Brand Marketing team are looking for a passionate and driven candidate who thrives on challenges and is excited to work with different franchises on innovative new campaigns.

This role will focus but not be limited to Star Wars, Disney princess and Frozen; a level of flexibility will be required to work with multiple franchises. The team works in collaboration with the marketing strategy and business-to-business (B2B) marketing team to respond to franchise-led cross category strategy. This team will oversee the production and delivery of creative toolkits for regional use and global use, where required.

This role will require you to be on site 4 days of the week.

Areas of Responsibility

• Work with the Consumer Products, Games and Publishing (CPGP) franchise commercial team to create localised plans around global initiatives to drive relevance across EMEA
• Work with the insights team, franchise strategy, media strategy and the PR team to identify white space opportunities for CPGP and develop compelling regional marketing campaign plans that can be deployed across EMEA markets by local teams
• Update the Senior Production and Operations Manager and Senior Marketing Strategy Manager on milestones to ensure all workstreams for the campaigns are scheduled and tracking on budget, including: media planning; PR and communications; social engagement, and corporate social responsibility (CSR)
• Drive the development and execution of seasonal and category-led campaigns by collaborating with cross-functional teams across franchise, communications, retail marketing and digital to execute campaigns
• Collaborate with the CPGP media planning team to build creative marketing briefs and actively participate in planning meetings with the creative team to develop effective marketing creative to support campaigns
• Effectively control allocated marketing budget secured through AOP and work with finance team to reconcile budgets assigned to each marketing campaign

Experience and Professional Qualifications Required

• Degree level education in a related field or equivalent work experience with a background in brand marketing
• Significant experience in campaign management and delivery of multi-platform campaigns including retail, experiential, digital and above the line marketing
• Experience in developing cross-category marketing campaigns that cover multiple product categories across consumer products
• Strong digital marketing and social engagement experience
• Proven experience of managing and working within allocated budgets

Skills Required

• Excellent operational marketing skills from KPI setting, campaign planning and creative concept development, budget tracking, stakeholder management, creative briefing, through to campaign activation across multiple audience platforms
• Proven ability to manage and deliver successful marketing campaigns
• Strong commercial awareness and financial acumen with an ability to understand a P&L and quarterly forecasting process
• Strong ability to work and communicate with multiple senior stakeholders
• Must have an open approach to problem solving and innovation, and the ability to achieve buy-in at all levels
• Ability to build presentations to a high standard in accordance with brand guidelines, and deliver in a clear and compelling manner

The Perks

• 25 days annual leave, plus the option to buy an extra 5 days
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Complimentary annual subscription to Disney+
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.