Brand Manager - UK Based London, England
Job description
About you
You're a proactive and experienced Brand Manager with a can-do attitude that wants to make an impact in a fast-growing company.
You are passionate about working in the automotive industry with a track record of leading brand strategy that drives growth.
An experienced driver of performance who can lead our social media, influencer, and PR activities with confidence, having previously done the same for similar multinational, high traffic marketplace or e-commmerce businesses.
About us www.carandclassic.com
Car & Classic, we are Europe’s largest classic vehicle marketplace, we have thousands of monthly user-generated listings showcasing iconic cars such as James Bond's Aston DB5, Elvis Presley's Cadillac & John Dodd’s infamous 1972 The Beast. Under new VC-backed ownership since 2018, the company is on a remarkable growth journey that you want to get on board with.
At Car & Classic, we value our culture, which is built on diversity, inclusion, and high performance. Our team, established from the ground up, has forged strong connections despite being fully remote.
We prioritise having fun while striving for excellence. You don't have to be a car enthusiast to join us, but for those who are, this is an exciting opportunity to combine their passion with their profession
About the role
You will lead, develop, plan and execute strategic brand marketing and promotional activities to always ensure that the right message is hitting the right customer at the right time to drive customer engagement and growth.
You will be responsible for the timely production of our brand assets across all channels. Working with our creative agency and internal colleagues, you will deliver ‘best in class’ creative solutions that elevate the brand & drive growth.
You will identify opportunities for growth through strategic partnerships, influencer marketing and events.
This role will oversee our social and events teams, as well as agency and influencer relationships, to amplify the Car & Classic brand and mission across our key European territories - UK, France and Italy
The skills, attributes and experience you must have:
Extensive experience of implementing, creating and executing awareness driving brand strategies across all channels.
- Experience in developing social media strategies that drive engagement and reach.
- Proven experience of building a brand, launching and embedding into the company BAU.
- Creative, able to turn a brief into a multi-channel campaign that delivers against our awareness, sales and market share targets.
- Experience of establishing customer profiles and bringing them to life.
- Strong commercial acumen, able to build and manage budgets.
- A deep consumer and commercial understanding of brand performance, able to produce weekly and monthly reports and full campaign analysis to share both within the Marketing team and Senior Leadership Team.
- Measure and report on the effectiveness of brand and campaign activity constantly learning and adapting the plans to improve performance and deliver against the overall strategies.
- Ability to seek out trends, opportunities and challenges in the classic automotive industry.
- Confident communicator, able to influence key stakeholders and communicate the brand strategic direction, ideas, plans, campaigns to all colleagues across the business.
- Effectively manage agency relationships within budget and to agreed timescales to achieve maximum benefit for the business.
- Strong leadership qualities, able to bring the brand to life across the business.
- Line management responsibilities for the Brand Marketing Manager ensuring all work is delivered on time and on brand.
- Personal leadership, responsible for driving own results.
Skills, attributes and experience it would be nice for you to have
Experience of producing video and audio creative.
- Experience in automotive events.
What do you get (remuneration & benefits)?
- Competitive Salary up to £50,000
- Stock options
- All the equipment you need to get the job done
- Flexible working - work where and when you want in order to get the job done
- Access to free counselling, therapy and mental health support via Spill
- Professional development allowance
- Income Protection
- Life Cover
- Smart Health
- Generous parental leave
- 33 days holiday (including bank holidays)
- Ability to make your mark on a fast-growing start-up
Car & Classic Limited is an equal opportunity employer
Equality, diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.
