Brand Manager - Heinz Beanz London, England
Job description
General information
All posting locations: London, , United Kingdom
Job Function: 05 - Marketing
Date Published: 21-Apr-2023
Ref #: R-69106
Description & Requirements
We have an excellent opportunity available for a talented Brand Manager to make a difference at Kraft Heinz. The Brand Manager - Heinz Beanz position lies within the Northern Europe business unit based in the Shard- London and is part of the Meals team. You will be reporting into a senior marketer with strong experience- working in a high performing team- alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In this role- together with your team- you will be looking after the largest and most loved UK Heinz brand and you will have the opportunity to be responsible for the iconic Beanz portfolio. This is a 360 marketing role- touching all areas of the business. You'll have the opportunity to work cross-functionally to bring to life the brand strategy- plan and execute communication plans- including disrupting PR activations and partner with the cross-functional / R&D teams to successfully land new products to market.
In brief- you will be responsible for:
- Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects
- Collaborating with Category Development- Sales- Finance- Consumer Insights as well as Marketing International team drive the business towards the set growth targets
- Creating breakthrough communications that will build brand equity and drive long-term growth for the business
- Project management of innovation and renovation projects in line with the long term strategy- in strong collaboration with the cross-category team for best on-time in class execution
- Owning the comms plan execution for your category- in strong collaboration with the rest of the team- partnering with our agencies to drive outstanding work.
- Working in partnership with the wider meals team to ensure strong in market execution and commercial rigour to deliver results
Qualifications
Hard Skills
- Experience with consumer understanding: ability to understand a consumer insight- spot consumer needs- trends and market dynamics and generate answers for them.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative- PR and media agencies.
- Experience in Innovation projects from end-to-end (from idea to launch)- with understanding of processes involving multiple functions and external partners.
- Commercial and P&L understanding
- Bachelor’s degree- master’s degree preferred
- Fluency in English is essential
Professional Attributes
Communication Skills
o At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- with the ability to simplify and deal with all kinds of different stakeholders cross functionally- across countries and management levels
Strategic and Creative
o Strategic capabilities and experience in marketing strategy development- situational and trend analysis and creative campaign development
o A passion for understanding consumers and brands
Project management skills
o You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed.
Result driven
o You don’t only focus on your own results- but always do what’s best for the company and the brand.
o You have the ability to turn insight in to action
o You drive for results- combining tenacity and urgency
o “Self-starter”
Team player
o You are always happy collaborating and working cross functionally
o You support and coach those around you to partner and deliver the best results
What we offer you
- An ambitious employer; we only want the best for you;
- An excellent bonus scheme
- Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
