brand manager London, England
Job description
Brand Manager at WatchHouse.
The Brand Marketing Manager at WatchHouse is the guardian of the brand. Working collaboratively with marketing, operations and finance functions across the business, you will also manage key agency relationships. You will be responsible for developing 360 marketing campaigns as well as playing a key role in leading our communications strategy. This role is integral as WatchHouse positions itself for its next phase of growth - opening more Houses in new communities, growing the WatchHouse.YourHouse. subscription service and positioning WatchHouse as a leading UK and global speciality coffee brand.
Key Responsibilities:
Develop, plan and lead the execution of omni-channel brand and communications strategies.
Define the brand’s visual identity, story and tone of voice.
Create and implement brand guidelines ensuring consistency across all customer touch points.
Lead the PR / outreach activities with partner agencies, collaborations and influencers to maximise brand exposure.
Create and implement an annual marketing calendar to increase brand awareness and new customer acquisition.
Brief in house creatives and external agencies and co-ordinate media and creative execution within budget.Take ownership of all created assets including but not limited to: POS, print, digital marketing and retail packaging.
Develop and update marketing materials and key communication messages where appropriate.
Work closely with leaders across the business, ensure plans are aligned with business and customer opportunities.
Monitor and report on brand performance data, market trends, consumer markets behaviour and competitors’ activities.
Two direct reports: creative designer & marketing executive.
Key to this role:
Demonstrable expertise within the branding and communications field, preferably in a fast-paced environment.
A strategic mindset with the ability to manage both brand and commercial needs.
Able to think about the ‘bigger picture’ and scope out opportunities for growth.
Proactive, passionate and dedicated, with a creative flair.
Strong communication, planning and organisational skills.
Excellent copywriting skills.
Comfortable working in a fast-paced, startup environment.
A strong understanding of consumer behaviour and market trends.
A custodian of the WatchHouse brand, you deal with issues brilliantly. You are calm and professional in the face of a problem and encourage a truly positive working environment.
Print experience / experience managing and working with printers.
Copy write experience.
Working at WatchHouse
At WatchHouse, we are a people first business. We treat everyone with respect. We pride ourselves in creating an environment where diversity is celebrated, equality is insisted and inclusion expected. A company where we believe in having the right person in the role; and personality, individuality and uniqueness top the list of what we are looking for in applications and throughout our hiring process.
We also know that everyone is different, and we value and respect diversity, standing up for equality and standing against any form of discrimination.
We are always patient and considerate towards others. Encouraging, approachable and communicates brilliantly. We strive to be the best we can be, by giving and receiving regular and honest feedback in a professional manner.
We work to make WatchHouse an environment of trust and comradery, where others are inspired to play their part in working effectively together. Building strong relationships with others and demonstrating positive energy. We recognize and value the contribution of others across the business, working together to deliver the Modern Coffee experience to each and every person touched by our business.
INDMANAGE
