Brand Manager

Brand Manager London, England

Puttshack UK
Full Time London, England 40000 - 45000 GBP ANNUAL Today
Job description

The Role:

We are looking for a fun, super organised storyteller that will be a key player on our marketing team. You will be responsible for ensuring our brand guidelines, brand vision and value proposition are met for all our marketing activity.


Location:
HQ (London)


Pay Range:
£40 - £45k D.O.E


Key Responsibilities:

Brand Management:

  • With Puttshack marketing team, develop, communicate and execute brand strategy and annual marketing calendar
  • Create strategic and tactical campaigns that drive brand awareness, engagement, conversion and in-venue spend
  • Collaborate with PR agency to manage ongoing listings, the PR calendar and generate ideas that drive brand awareness and visitation
  • Build partnerships with relevant brands to drive revenue and reach new audiences
  • Assist with product development, pricing and new product launches to execute marketing calendar
  • Lead the monthly Sales, Ops and Marketing agenda and meeting
  • Collaborate with GM’s and local management centres to create local marketing plans and meet local marketing needs
  • Manage venue comms and distribute monthly & quarterly marketing plans
  • Lead best practice and global projects e.g. Christmas/Holiday with our US marketing team
  • Lead the Menu Refresh working group, liaising closely with the food and drink team to update all menus in line with seasonal changes and pricing updates
  • Be the voice of the guest by managing and reporting on the monthly KPIs, highlighting trends and opportunities which drive NPS and CSat.
  • Develop and manage all Puttshack branded merch


Comms & Creative:

  • Oversee creation of marketing materials from brief to stakeholder approval including, but not limited to – menus, POS, sales and digital collateral
  • Work with Marketing & Sales director and agencies on advertising campaigns ensuring appropriate media and targeting to audience via medium, messaging and brand tone of voice
  • Ensure brand consistency in copy through tone, voice, and terminology across all communications
  • Collaborate with the relevant Puttshack teams on all mshoots to ensure we capture the engaging content needed to execute our strategy
  • Maintain the brand’s content library with items tagged and licensed


Who you are:

  • Organised with great project management & problem-solving skills
  • Fun, engaging, witty verbal storyteller with great attention to detail
  • Finger on the pulse of culture and trends
  • Strong understanding of our brand & core audience
  • 3+ years of experience in creating + executing marketing campaigns and programs


Qualifications and Experience:

  • Must be proficient in Microsoft packages, especially Excel and PowerPoint
  • Minimum 3-5 years’ experience working in Brand
  • Experience in Hospitality/Leisure/Entertainment/Retail

  • Project management experience or qualification, desirable but not essential


About us:
Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game, while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun – and doing something fun – together.


Our Vision
- To be the universal answer to the question ‘Where should we get together’

Our Mission - To create lasting memories for people of all generations through a shared, world-class entertainment experience


Our Values:

Bring your ‘A’ game - We strive for excellence in everything we do

Lead the Way - Our associates (staff) embrace and are inspired by change

Own the Fun - We revel in our guests’ enjoyment

Care Deeply - We take great care of our guests, our associates and the communities we call home

INDEXECINDUS

Brand Manager
Puttshack UK

www.puttshack.com
Westfield, United Kingdom
Unknown / Non-Applicable
Unknown
Company - Private
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