brand manager United Kingdom
Job description
Noble Foods Home of the Happy Egg Company
Noble Foods is a family-owned company which began in 1920 and includes successful milling, poultry, agriculture, and consumer foods businesses. Within this, Noble Foods owns several successful brands, including the UK’s biggest free-range egg brand the Happy Egg co., Big & Fresh and Purely Organic.
In a recent survey by Best Companies we were rated as one of the top 5 companies to work for in the Food and Drink industry.
Shift Pattern: Monday to Friday
Salary: Competitive basic + benefits
What are we looking for?
The Role of the Junior Brand Manager:
This role is responsible for the creation of the brand strategy, planning, managing & executing the marketing programme for the Freshlay and Big & Fresh brands, with the guidance and support of Marketing Manager. You will influence cross-functional teams to help ensure the business delivers on its commitments to drive performance of the brand portfolio.
Key Accountabilities of the role – What I do
- Manage the creation of brand strategies including strategic analysis and formulating the annual brand plans.
- Deliver the brand activation plans with ownership of all brand activities to ensure they align with the brand strategy and blueprint.
- Manage relationships with external creative and media agencies to ensure successful execution of campaigns.
- Develop & deliver the digital & social media programme in partnership with the Social Media Executive.
- Regularly monitor and report on brand performance versus agreed KPIs, providing insights and recommendations to drive brand performance.
- Design of packaging working with the relevant agencies & teams
- Accountability for the annual marketing budget for the brands
- Sustaining strong working relationships with all stakeholders involved in brand campaign activities.
General Accountabilities across all brands
- Support Marketing Manager in the management of the portfolio budget within A&P.
- Manage the Consumer Careline (including queries received across social media channels) to regularly review and answer all enquiries, including arranging responses with Technical and updating the answers to regular questions.
- Ensure best brand representation on retailer e-comm stores including images and copy.
About You: How I do it
- Second Jobber graduate calibre with branded marketing FMCG experience.
- Display confidence, patience, politeness, tact and diplomacy.
- Must possess excellent organisational, planning and time management skills.
- Must be able to demonstrate the ability to multi-task, work under pressure and to tight deadlines.
- Creative thinking is essential, to be able to come up with new ideas to deliver the brand plan.
- To be social media savvy
We are highly ambitious for the future of Noble Foods and this is why we want to recruit and train the best. In order to fuel our long-term growth plans, we believe in giving responsibilities from day one, developing talent through coaching and mentoring and also giving our colleagues a platform to make a difference.
Our benefits:-
- Access to Perkbox with a variety of discounts
- Free turkey at Christmas to feed the family Discounted eggs and chicken
- A celebration day after 1 years service enjoy an extra day off to celebrate a life event, such as your birthday
- Access to Axa's Doctor at Hand - With AXA Doctor at Hand you can speak to a GP 24/7, 365 days a year1, whether you’re at work, home or abroad
- Discounted Gym Memberships
- Free Eye Test every two years
- Discounted mobile phone contracts Share in our success with the People Partnership - after 6 months service you will be eligible for a yearly bonus
- Additional Allowances for First Aiders and Mental Health First Aiders Wellness Programme
- Employee Charity Matching Scheme
