Brand Manager London, England

L'Oréal

Full Time London, England 38924 - 46016 GBP ANNUAL Today

Job description

Advocacy Brand Manager - CPD

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.

By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.

Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.

If you want the Freedom to go Beyond, we’ll see you at L’Oréal.

As part of the Consumers Products Division, you’ll be playing a huge part in our mission: to democratize the best of beauty, and for us, beauty has to be sustainable.

We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.

Our Division has the world’s #1 beauty brand in L’Oréal Paris, the #1 makeup brand in Maybelline New York, the #1 natural brand in Garnier, as well as NYX Professional Make Up. Beyond our four iconic global brands, we have a unique brand portfolio including among others like Essie and Garnier.

You will

Work closely with influencers & agents:

Identifying the influencers / creators that most align with brand values, acting then as the “face” of the brand, leading relationships directly with them & agents.

Drive brand love via events:

Identifying existing moments / events the brand should be present (based on brand values / positioning)
Creating (with agency support) smaller branded events to build brand love for key tribes / communities.
Input into content creation moments @ events & influencer selection for both

Drive brand love & exposure via seeding / send out strategy

Strategizing & managing send outs for product push’s plus trend-led moments (using agency): identifying talent, reporting on coverage & sharing best content w brand team

Deliver clear monthly reporting

Use internal reporting tools to track both individual influencer metrics & total brand performance

Manage content:

Depending on brand, you may work with agency support to manage non-paid brand content & calendar.

You have

A love for working with people in the make-up industry - strong relationship management skills & existing network within the influencer / creator or KOL community.
Proven ability to strategically build brand love within the influencer space
A passion for diversity & inclusivity within the make-up category
Strong project management skills & ability to multi-task in a fast-paced environment
A passion for make up & trends

You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.

Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.

Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.

You get

We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.

Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.

As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.

Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!

How we recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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