Site Name: Weybridge – Headquarters
Posted Date: Jul 28 2023

Corporate Brand Manager; Marketing and Communications

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

The Haleon Corporate Brand Team are the overall custodians and owners of the Haleon brand for both internal and key external stakeholders (policy makers, industry groups, patient advocacy groups, NGOs).

The Haleon Global Corporate Brand Manager is responsible for developing and executing advocacy campaigns that support our business objective to build our internal and external Haleon corporate brand reputation including creating the communication and activation strategy, campaign generation, tool kits, visualization and hero content development.

In this role you will marshal resources to deliver against the agreed business priorities and company objectives, working in close partnership with the internal and external Corporate Affairs teams, Expert and Global Marketing colleagues. You will need to able to demonstrate meticulous organisation and planning skills and be able to influence, manage and coordinate the activities of a broad range of contributors with differing levels of seniority and experience.

The output of this role is highly visible both internally and externally and as such the incumbent needs to demonstrate the ability to hold themselves and others accountable and to build credibility with a large range of external agencies and internal stakeholders who are pivotal to their success.

The Role:

This role will provide you with the opportunity to demonstrate strategic thinking and to lead key activities to progress your career and work across global and business unit functions. Responsibilities include:

• Feeding into creation of the strategic vision and plan for Haleon as a company and a brand, including the 3-year BGP and the Health Inclusivity Agenda
• Creating and executing integrated marketing and/ or communication campaigns that build the reputation of the business and the corporate brand
• Working with the wider Global and Local Marketing teams to assess where the Haleon brand can connect initiatives to drive scale or further promote the company reputation
• Partnering with HR, IR, External and Internal Communications on the creation and ongoing evolution of the Haleon company messaging and assets.
• Acting as a “brand guardian”, engaging with stakeholders to ensure brand identity compliance and a consistent high degree of quality asset production.
• Supporting with the ongoing management, development, and implementation of the company’s global visual identity to ensure it remains fit for purpose, is representative of the business and can be used across all channels
• Implementing content testing and measurement approaches to ensure audience impact
• Inspiring the wider Marketing and Communications organisations around the opportunity presented by the Haleon brand.

Metrics

• Ongoing assessment of key performance metrics to ensure successful achievement of objectives and continuous improvement
• Ongoing review of Haleon vs it’s competitive set.

This role will be based out of the Haleon Head Office in Weybridge and is a hybrid working role with a minimum 1 day in the office per week.

Preferred Qualifications & Skills

Motivated by our mission and passionate about delivering everyday health with humanity, you will enjoy complex, ambiguous problem-solving and face-into execution challenges with a can-do attitude. Advantageous attributes will be:

• Experience working in either Global Brand Marketing or Corporate Affairs across Healthcare, FMCG or other relevant organisations or agencies.
• Strong track record of developing and executing marketing, communications, or public affairs campaigns
• Good understanding of the external environment, as well as political, social and economic issues and trends
• Strategic thinking: can work with a brand heart to develop enduring, meaningful, and distinctive ideas to translate into campaigns.
• Ability to judge a creative idea against a brief and provide constructive and actionable feedback
• Ability to create and implement consistent brand assets across markets and through all touch points.
• Strategically stubborn, able to have an informed point of view on a brand, what is right and what is off and be able to champion consistency in execution
• Exceptional leadership skills, including ability to lead and influence up, down and over with a matrixed organization (large, diverse teams, peer groups, senior stakeholders)
• Positive, can-do mindset, with the ability to motivate a cross-functional team

• Change agent –ability to define transformation strategies, inspire and influence across organization and deliver exceptional results.
• Comfortable challenging status-quo. Proactive in identifying, leading, and implementing change initiatives.
• Good understanding and insight of customers, consumers, and experts
• Team orientated and collaborative with a high level of personal accountability for delivery and results
• Good interpersonal and communication skills, especially the ability to translate complex issues into persuasive recommendations and to tailor messages for multiple different audiences

Essential Qualifications & Skills

• Strategic brand building experience
• Proven experience of managing a matrix of agencies
• Brand activation experience
• Digital activation experience
• Proven project management capability of leading complex projects with successful outcomes, within a matrix organisation
• Proven strategic influencing skills

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing.

Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

• A competitive base salary
• Annual bonuses that reflect Haleon’s performance
• Life insurance and pension plan
• Private medical package with additional preventive healthcare services for employees and their eligible dependents
• Health and wellbeing programmes that take care of you physically and mentally
• Pension plan membership and savings programmes
• Possibilities of development within the role and company’s structure
• Childcare support
• Recognition programmes that reward incredible contributions
• Long term incentives through share ownership (global grades)

• Hybrid@Haleon our philosophy to hybrid work – performance with choice

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive, and more sustainable. For more and more people. So, join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

Diversity, Equity, and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create an unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.