Brand Manager Prescot, England
Job description
Glen Dimplex Home Appliances Aspiration & Purpose:
Home of recognisable brands Stoves, Belling and Lec, generations of people have grown up with our home appliances in the heart of their Kitchen. As a company, we are committed to engineering high-quality and durable products, designed to survive the test of time. This allows us to fulfil our purpose, to be leaders in the transition to a sustainable world by empowering the everyday lives of our customers.
Engaged and high-performing colleagues underpin the success of these ambitions. United by our shared values and dedication to accomplish our long-term goals, we are excited by the creative and diverse thinking you could bring to help transform our business.
Job purpose/summary:
As Brand Manager, you will assist the Marketing Activation Manager in acting as guardian for our core Stoves, Belling & Lec Medical brands. Together, you will be responsible for the health and strategic direction of these brands, as well as the implementation of the marketing activation plan.
With a focus on the consumer, you will oversee brand growth in line with strategic objectives, utilising all elements of the marketing mix.
This is a high profile role within the business and will require interaction with stakeholders internally and externally including, but not limited to: Category, Sales, I&D, CX, Manufacturing, Retail Partners, PR Agencies, Creative Agencies, and In-house Design.
From content creation to campaign management, the role of the Brand Manager is fundamental to GDHA’s growth ambitions and will drive consumer demand, lead generation, market positioning, brand awareness via digital and non-digital marketing channels, and through both the optimisation of communication, and development of a creative and innovative cross platform strategy.
Key Accountabilities and decision ownership:
- Recommending strategies to position the brands for growth
- Working with agencies and in-house teams to design and supervise content such as press releases, artwork, print and digital media
- Responsible for maintenance, development and reporting of owned digital channels – Social Media, Branded websites and CRM
- Monitoring the performance of a brand through key performance indicators (KPI)
- Achieving profit targets, timelines and budgets
- Organising online and offline content for product launches and promotional events
- Assisting in the creation of in-store marketing displays and POS
- Working with advertising agencies to manage and report on the brand’s marketing campaigns
- Maintaining and growing the brands’ affiliations and partnerships (Including consumer & Trade Events)
- Maximising contact with business managers and retail partners to drive trade marketing activities in line with brand objectives
- Bea gate keeper of the brands, ensuring that all communication is “on brand” and aligns with creative and brand guidelines
Personal Attributes
- Highly motivated “can do” attitude
- Proactive and results driven
- Collaborative and enthusiastic “team player” and well to jump in and help across all levels
- Be curious – always eager to learn, understand and develop
Skills, know-how & experience:
At GDHA we are proud of our company Values which are our cultural cornerstones. In addition to role specific skills and experience (outlined below) all of our colleagues should always:
Think Customer / Care About People / Value Innovation / Keep It Simple.
Must have:
- Proven experience developing, executing and managing successful communications strategies to drive growth/sales.
- Experience in working within the consumer decision journey framework and a deep expertise in defining/developing audience segments and successfully reaching and engaging them.
- Organised with strong project management skills, coordinating across multiple activities & teams to consistently deliver quality projects on time and within budget.
- Strong digital & website management knowledge is essential including Google Analytics and Meta Business Manager experience
- High level of understanding of how owned/paid digital & non-digital marketing channels work and can be leveraged and optimised.
- Ability to understand, analyse, interpret and leverage data to determine trends and optimise content, media, messaging and audiences accordingly.
- Ability to write/present effective and clear Media/Marketing briefs.
- Excellent communication skills (verbal & written) with experience working with and managing internal & external stakeholders of all levels and across all departments.
Preferred:
- Proven track record of increasing both brand awareness and company revenue through online and offline communication channels.
- Ability to think critically and creatively.
- Have a high level of attention to detail and accuracy.
- Media planning and overseeing media buying experience.
- Strong UK market experience and knowledge.
- Experience working with/on owned E-Commerce platforms.
- Cross-market experience is beneficial although not required
- Consumer Appliances experience is advantageous
Job Type: Full-time
Salary: £35,000.00-£45,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Prescot: reliably commute or plan to relocate before starting work (required)
Experience:
- Brand Management (required)
Work Location: Hybrid remote in Prescot
Application deadline: 19/05/2023
