brand manager

brand manager United Kingdom

Burton's Biscuit Company
Full Time United Kingdom 10.56 - 12.04 GBP Today
Job description

Who are we ?

We are FBC, Fox's Burton's Companies! ……-And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We bake our incredible biscuits at eight bakeries across the UK, located at Ilse of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset. We also have offices for our supporting services in St Albans, Liverpool and Moreton. Together, we employ circa 4,000 amazing employees across all our locations.

We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming the number two biscuit manufacturer worldwide.

We are proud to be part of the Ferrero enlarged family: such a fantastic and successful business. The Ferrero Group operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).

Along with our fantastic brand portfolio, we also have long-term agreements to manufacture several sweet & savoury snacks across Mars, Cathedral City, Marmite, Jacobs, and LU branded products. In addition, we are proud to be a strategic partner for many retailer-branded products.

Our employees make our business special. With strong family values, we believe FBC is a more prosperous and fun place to work with when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each whilst meeting our business goals.


And don't forget… work hard but play harder!


What does your typical day look like?

Achieve defined targets related to profit and loss, market share and competitive position for the specific brand. Within the specific category, support the Marketing Controller in the definition of positioning and detailed strategies for the specific brand, developing and implementing ideas, projects and other required actions, by monitoring and managing costs (e.g. advertising, promo, research spend) to keep them within budget boundaries.


  • Managing working brand relationships with external strategic business partners.
  • To maintain the corporate image and reputation of the Company and protect and develop the Company’s brands.
  • Recommend and influence cross-functionally, key brand strategy to gain buy-in.
  • Manage positive working relationship with the Strategy and Innovation team concerning key brand strategies.
  • Recommend and influence key factory contacts and liaise with Strategy and Innovation team concerning key brand strategies to gain buy-in.
  • To manage internal communications and maintain awareness of key brand direction, mission, aims and activities.
  • To influence up to senior manager level, brand decision-making, on a continuing basis so that profits and volumes are maximised.
  • Proactive planning and management of initiatives and projects for a particular brand within the operational day to day business as well as the planning and support of key strategic long-term projects with a medium to high complexity as a whole.
  • To plan and lead the continuous monitoring of brand, market and consumer performance on the particular brand as well as the set up and management of ad-hoc projects based on continuous panels (ACNielsen, Kantar and dunhumby) and specific consumer research projects.
  • To manage, recommend and control Marketing operations so that agreed targets and objectives for sales are achieved for the particular category.
  • To deliver annual profit growth targets for the particular brand (to marketing contribution).
  • To recommend profitable brand development.
  • To ensure the marketing budget is on track and there is rigor in spends tracking
  • To propose brand resource allocation.


What are the key ingredients needed for the role?

  • Brand Marketing experience
  • Team/ People management
  • Interpersonal skills
  • Ability to articulate the brand in an appropriate manner
  • Understanding the UK market; the company culture and organisation
  • Leadership skills
  • Analytical thinking


If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.

About Burton's Biscuit Company

CEO: Nick Field
Revenue: $100 to $500 million (USD)
Size: 1001 to 5000 Employees
Type: Company - Private
Website: www.burtonsbiscuits.com
Year Founded: 1935

brand manager
Burton's Biscuit Company

www.burtonsbiscuits.com
Saint Albans, United Kingdom
Nick Field
$100 to $500 million (USD)
1001 to 5000 Employees
Company - Private
Food & Beverage Manufacturing
1935
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