brand manager

brand manager United Kingdom

Burton's Biscuit Company
Full Time United Kingdom 10.56 - 12.04 GBP Today
Job description

Who are we ?

We are FBC, Fox's Burton's Companies! ……-And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We bake our incredible biscuits at eight bakeries across the UK, located at Ilse of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset. We also have offices for our supporting services in St Albans, Liverpool and Moreton. Together, we employ circa 4,000 amazing employees across all our locations.

We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming the number two biscuit manufacturer worldwide.

We are proud to be part of the Ferrero enlarged family: such a fantastic and successful business. The Ferrero Group operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).

Along with our fantastic brand portfolio, we also have long-term agreements to manufacture several sweet & savoury snacks across Mars, Cathedral City, Marmite, Jacobs, and LU branded products. In addition, we are proud to be a strategic partner for many retailer-branded products.

Our employees make our business special. With strong family values, we believe FBC is a more prosperous and fun place to work with when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each whilst meeting our business goals.


And don't forget… work hard but play harder!


What does your typical day look like?

We are looking for an ambitious and self-starting Brand Manager with a passion for launching NPD and developing great external relationships to help us continue to drive our range of great tasting sweet & savoury biscuits, working across Mars Biscuits & our Savoury portfolio.


This might be the first you have heard about our partnership with Mars Confectionery. We create, innovate and bake biscuits across the following household brands. Maltesers, Mars, Galaxy, M&M, Bounty & Twix to name just a few. All baking takes place at our UK based bakeries.

Our Maltesers Biscuit launch was the biggest biscuit launch of 2020, winning multiple awards. In the last 4 years we have created a £30 million RSV portfolio across UK and International markets – with launches in South Africa and Australia in 2022.


The individual should be able to identify and understand consumer insight to support the development of creative solutions which in turn drive consumer preference, ultimately to drive incremental revenues for the Company and our customers & partners.


There will be an opportunity to deliver through the line activity, but the focus of the role is delivering a significant pipeline of projects across all channels and markets.


Other key actions will be but not limited to:

  • Lead the development of the 1-3 Year Vision & Strategy brand plan with execution of key brand activities identified in the brand planning process.
  • Responsible for NPD launches from “ideation” through to project launch.
  • Lead cross-functional project teams to manage projects to deliver to time, budget, quality and milestones.
  • Day to day contact with project teams, both FBC and License Partners Deliver against agreed P&L KPI’s – with regular monthly tracking vs budget and agreed in year targets (FBC and License Partners)
  • Ownership of brand consumer spend management, ensuring timely reporting, tracking and supplier payment.
  • Lead the overall tracking and reporting of brand performance i.e. financial, customer and market, and supporting the development of action planning as an output of the findings.
  • Effective management of business variances (packaging stocks, write offs etc) through close working with Operations.
  • Lead the identification and implementation of Cost Based Recovery initiatives, working closely with Finance Teams and Bakery Sites.
  • Ensure adherence to Company processes and approval systems.
  • Work alongside Brand Manager


What are the key ingredients needed for the role?

  • Experience of delivery within FMCG marketing with a branded manufacturer.
  • Experience of New Product Development – conception to launch, including the stage gate process.
  • Proven record of managing cross functional teams (internal & external)
  • Proven record of development of new products, brand plans, packaging design changes and promotions.
  • Strong commercial acumen, understanding cost structure and product & pack architecture would be advantageous for this role.
  • Budgetary monitoring of Consumer Marketing Budget
  • Ability to locate source data to build consumer / shopper understanding and build insight into strategy and plans.
  • Experience of managing partners/ licensing relationships would be advantageous however not essential.


If you are ready to begin a career with real bite, we would love to hear from you so apply now by clicking the link below.

About Burton's Biscuit Company

CEO: Nick Field
Revenue: $100 to $500 million (USD)
Size: 1001 to 5000 Employees
Type: Company - Private
Website: www.burtonsbiscuits.com
Year Founded: 1935

brand manager
Burton's Biscuit Company

www.burtonsbiscuits.com
Saint Albans, United Kingdom
Nick Field
$100 to $500 million (USD)
1001 to 5000 Employees
Company - Private
Food & Beverage Manufacturing
1935
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