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Overview:

The Marketing Business Intelligence (BI) Manager is responsible for ensuring the availability, accessibility, standardization, quality, and overall usability of Sales & Marketing data and supporting the analysis of historical and future outcomes driven by Sales & Marketing efforts. This includes identifying the key questions needed to be answered by thorough data analysis and building data-backed recommendations that will advance the company’s growth initiatives.

Responsibilities/Essential Functions:

• -Collaborate with various members of the marketing team to clearly define business requirements for data analysis and reporting

• -Partner with IT to establish secure connections between various data sources and enterprise analytics & visualization tools and to resolve technical issues experienced by marketing users of such tools

• -Quickly analyze large datasets within each source to understand when and how each table and field should or shouldn’t be used

• -Cleanse and transform data to fit the pre-defined business requirements

• -Build complex data models that maintain the integrity of analytical findings and recommendations

• -Design and develop dashboards and data visualizations that leverage industry best practices

• -Recommend actionable insights supported by data analysis to drive sales and marketing outcomes

• -Maintain / administer enterprise analytics & visualization tools for business users within marketing, including the development and roll out of user trainings as required

Knowledge/Skills/Abilities:

• -Knowledge of basic marketing priorities and processes

• -Solid understanding of statistical concepts, data transformation & modeling, and visualization techniques

• -Proficiency in the analysis complex datasets, the identification of trends and patterns, and the presentation of insights in a clear and compelling manner

• -Ability to clearly articulate and present technical information to both technical and non-technical stakeholders across varying levels of the organization

• -Strong project management skills

• -Strong foundation in SQL, Power BI, Power Query Editor, Excel and PowerPoint

• -Experience in Python is a plus

Working Environment/Safety Requirements:

Office environment

Experience/Qualifications:

-Minimum of 6 years in a business intelligence and/or analytics organization of a mid- to large-cap company

• -Bachelor’s degree in engineering, analytics, data science, statistics, mathematics, and / or marketing. Masters in Analytics or similar advanced degree / certifications a plus

License Requirements/Certifications:

Current state driver’s license

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)