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Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

New Balance has a history of 110 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster, and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?

New Balance are looking for an experienced Associate Trade Marketing Manager who will be responsible for marketing planning and execution across select UK Lifestyle Key Accounts. The role is suited to someone looking for the next step from a marketing executive level.

This is an exciting opportunity to contribute to New Balance’s growth across the UK by managing key relationships with our most important partners.

Major Accountabilities

Sell In:

• Work closely with the Trade Marketing Manager to plan account strategy, calendars, and campaigns, in line with the brands key stories, calendars and account growth plans.
• Create and present consumer-first, account specific pre-line marketing presentations that influence future buys
• Highlight gaps, challenges and opportunities from Global/EMEA plans for your accounts

Sell Out:

• Manage trade marketing budget, adopting a ‘test & learn’ approach to a portion of investment.
• Create, coordinate, and activate 360 wholesale marketing plans to achieve ideal sell through.
• Provide regular communication on upcoming and live activity along with industry and account updates (culture, competitors, innovation)
• Analyse & evaluate results to constantly learn and improve for future campaigns working closely across all departments such as; UK&IE sales, EMEA Marketing & product teams.
• Communicate results and return on investment to wider business.
• Budget responsibility and management across UK lifestyle channel.
• Integrate wider business opportunities, such as athletes & talent to activate key moments.
• Act as day-to-day marketing contact and build strong relationships with accounts.
• Work with wholesale creative teams, agencies and/or internal creative team to develop innovative ‘brand firsts’ experiential, instore & online marketing asset

REQUIREMENTS FOR SUCCESS:

Attainments:

• At least 3 years’ experience in a fast paced, brand led environment.
• A strong Trade and/or Retail and/or Digital marketing background is essential.
• Strong knowledge of the Lifestyle marketplace is desirable.
• Experience in managing & delivering trade marketing campaigns with knowledge of full marketing channel mix and consumer journey
• Process driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies and departments.
• Experience managing and analysing digital campaigns.
• Highly organised and customer focused with a desire to succeed with a thriving brand.
• Instinctive brand guardianship and a desire to elevate company to reach goals.
• Creative and innovative thinker with a growth mindset - not afraid to try new things
• Strong analytical skills, data-driven and results orientated.
• Strong influencing skills, able to work with people at all levels of the business
• A people person and strong presenter who builds relationships easily

General:

• Relevant degree
• Innovative
• Unphased by a challenge
• Ability to problem solve
• Able to evaluate priorities
• A creative mindset
• Good influencing skills & results orientated
• Total customer satisfaction mindset
• Conscientious
• Takes responsibility/accountability
• Enjoys fast paced, brand led environment
• Understands the sports industry
• Enjoys travel

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.