JOB DESCRIPTION

Job Description

Position Summary:
Associate Director, Consumer Marketing, Dermatology

Main area of responsibility will be to implement and manage U.S. Consumer Marketing plan for people dermatologic diseases, ultimately to drive demand for DUPIXENT in a very aggressive market. Namely: agency collaboration, patient and caregiver education materials development and implementation, management of print materials and inventory, sales force communications and management of sales force support materials, insuring consistency of consumer message and creative execution across all platforms, management of review materials schedule and process. Support Senior Leadership by contributing to the development of consumer brand plans and execution of supporting tactics. The candidate will eventually take ownership of specific indication(s); including strategic planning, tactical planning, and budget process.

A Typical Day Might Look Like This:

Responsibilities will focus on the dermatology indications for U.S. Marketing for DUPIXENT and will include:

Implementing the consumer strategy and tactical plan for the pre-launch, launch and post-launch periods as appropriate

Represent promotional tactics for medical, legal, and regulatory team reviews and ensuring final deliverables are accurate and compliant
Development and management of patient education materials and execution of dissemination plans for patient materials via sales force to physicians’ offices, electronic delivery and other distribution channels
Working closely with entire Consumer Marketing team to insure consistency in programs, and branding elements
Works collaboratively with internal (e.g., Market Research, Medical Affairs, Legal) and external partners (e.g., vendors, alliance partners) to ensure an integrated marketing program
Cross indication materials management

This person will report into the Director, Consumer Marketing Dermatology.

If This Looks Like You:

Demonstrated competency in managing a consumer marketing effort both internally & externally for a product launch

10+ years of U.S. Consumer marketing experience, with a minimum of 6 years of experience in pharmaceutical marketing (preferably including launch experience), 2+ years of DTC experience required
Minimum of 4 years working on a brand team within a pharmaceutical and/or biotech company
Demonstrated ability to collaborate with team members to develop and execute education programs and support materials
Demonstrated ability to work effectively, efficiently, and collaboratively with team members and across departments to ensure consistency and collaboration in strategy development and implementation of programs
Demonstrated competency in agency/vendor management and budgets
Demonstrated ability to implement health literacy principles to impact overall consumer communications platform
Proven ability to work within regulatory, legal, and compliance guidelines
Understanding of FDA and regulatory guidelines when it comes to promotion (specifically with consumers and patients)
Demonstrated project management skills

Required Skills and Abilities:
Demonstrated Consumer marketing competencies in the pharmaceutical/biotech areas
Demonstrated leadership ability and ability to work with an Alliance partner is required

Prior U.S. launch experience

Prior U.S. consumer marketing experience within the pharmaceutical industry

Strong interpersonal & presentation skills required
Ability to communicate with all levels of the organization
Must be willing to travel 25-30% (including weekend travel as needed)

This is an office-based role and the expectation will be to work in the office 3-days a week

Education and Experience:
Bachelor's Degree
Demonstrated experience in marketing of biologics preferred
The ideal Associate Director candidate must have a minimum 10 years of progressive marketing experience including at least 6 years in the Consumer space in pharmaceutical marketing, with 2+ years DTC experience
Pharmaceutical Sales and/or Sales Management a plus

Patient Advocacy experience a plus

Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits including health and wellness programs, fitness centers and equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.
The salary ranges provided are shown in accordance with U.S. law and apply to U.S. based positions, where the hired candidate will be located in the U.S. If you are outside the U.S, please speak with your recruiter about salaries and benefits in your location.

Salary Range (annually)

$148,100.00 - $241,700.00

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