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Delozier Enterprises is a dynamic and rapidly expanding company in the heart of Pigeon Forge, Tennessee. Our portfolio includes Three Bears General Store, Pigeon Forge Gem Mine, and Sawyers Farmhouse Restaurant. We strive to provide exceptional experiences and lasting memories to our customers. As we continue to grow, we are seeking a talented and creative Assistant Marketing Director with a strong background in social media to join our team.

Job Description:

As the Assistant Marketing Director - Social Media Expert, you will play a pivotal role in driving brand awareness, engagement, and growth across all our businesses. You will work closely with the Marketing Director to develop and execute effective social media strategies, manage online communities, and create compelling content. Your primary focus will be on enhancing our online presence, increasing customer engagement, and maximizing our reach on various social media platforms.

Responsibilities:

• Develop and implement comprehensive social media strategies for all Delozier Enterprises' businesses
• Create and curate engaging content that aligns with our brand and resonates with our target audience
• Manage and grow our social media communities, including Facebook, Instagram, Twitter, and YouTube
• Monitor and analyze social media performance using analytics tools to identify trends and optimize strategies
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all platforms
• Stay updated with the latest social media trends, tools, and best practices, and provide recommendations for improvement
• Plan and execute social media advertising campaigns to drive traffic, engagement, and conversions
• Engage with customers, respond to inquiries, and maintain a positive brand image on social media
• Collaborate with influencers and partners to amplify our reach and build strategic relationships
• Assist in managing other marketing initiatives and campaigns as needed

Benefits:

At Delozier Enterprises, we value our employees and believe in providing a supportive and rewarding work environment. As part of our commitment to your well-being and professional growth, we offer the following benefits:

• Health and Dental Insurance: We provide comprehensive health and dental coverage to ensure you and your dependents have access to quality healthcare.
• 401K Retirement Plan: We offer a 401K plan with employer matching contributions, helping you save for your future and build a secure retirement.
• Profit Sharing: As a member of our team, you have the opportunity to share in the success of our business through profit-sharing programs.
• Paid Vacation: We understand the importance of work-life balance and offer paid vacation days, allowing you to recharge and spend quality time with your loved ones.
• Pass Exchange with Local Attractions: Delozier Enterprises operates in a vibrant tourist destination, and as an employee, you'll have the opportunity to enjoy pass exchanges with local attractions, allowing you to experience the excitement and entertainment the area has to offer.
• Professional Development: We encourage and support your professional growth by providing opportunities for training, workshops, and skill-building programs to enhance your knowledge and expertise.
• Positive Work Environment: Join a team of passionate professionals who value collaboration, creativity, and teamwork. We foster a positive work environment where your ideas are heard and recognized.
• Employee Discounts: Enjoy exclusive discounts on merchandise, food, and services offered by Delozier Enterprises' businesses.

Requirements:

• Proven experience (2-3 years) in social media management and digital marketing
• Excellent knowledge of major social media platforms and their best practices
• Strong understanding of social media analytics and ability to derive insights to inform decision-making
• Creative mindset with the ability to generate engaging and

Shareable content

• Exceptional written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong attention to detail and organizational skills
• Familiarity with the hospitality or tourism industry is a plus

How to Apply:

If you are a passionate social media expert with a keen eye for creative storytelling and a desire to make an impact in the hospitality industry, we would love to hear from you. Please submit your resume, along with a cover letter highlighting your relevant experience and your ideas on how to leverage social media to enhance Delozier Enterprises' businesses.

Join our team at Delozier Enterprises and help shape the future of our brands through innovative social media strategies!

Three Bears General Store is a 40,000 square foot shoppers paradise located in the middle of Pigeon Forge on the parkway right in the Heart of The Great Smoky Mountains. We were established in 1979 by The DeLozier family and they still operate and own the business today, 42 years later. We started out at 7500 square feet in 1979 and as of today we are 40,000 square feet and still growing since we have added to the size of our store and also added two locations to the family business with The Pigeon Forge Gem Mine and Sawyer's Farmhouse Restaurant.

Benefits:

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching
• Employee discount
• Profit sharing

Job Type: fulltime

Education: No education required

Work location: On-site