Assistant Digital and Social Marketing Manager Edinburgh, Scotland
Lloyds Banking Group
Full Time
Edinburgh, Scotland
34767 - 38630 GBP ANNUAL Today
Job description
End Date
Wednesday 17 May 2023
Salary Range
£34,767 - £38,630Agile Working Options
Job Description
At Lloyds Banking Group, we’re uniquely positioned to make a real impact because our brands really matter to the lives of over 30 million customers. Lives are changing. Making a positive difference in this new world is at the heart of our strategy and vision. We’re redefining our marketing – adopting the latest technologies whilst investing heavily in our systems, capabilities, and people.
Our brands are some of the most iconic in the UK. With an unrivalled history, they are vital in helping our customers navigate their changing worlds. In this team you’ll play your part in building these great brands. Our breadth of marketing mix, our scale and complexity makes us best placed to deliver the marketing of tomorrow. Our purpose is to orchestrate superior, engaging and integrated end to end experiences for customers.
We’re looking for a motivated marketer with strong digital experience to join the Scottish Widows B2B marketing team. Working from our office in Edinburgh you’ll help drive digital best practice in the department playing a crucial role in the delivery of our social media marketing.
Key Accountabilities:
- Clearly demonstrate and apply the LBG vision and values through the campaign management process and in daily conduct
- You will be the point of best practice in developing digital marketing campaigns and championing digital marketing within the wider marketing team
- Develop, deliver, and support the marketing coms team in a broad range of marketing campaigns for our customers (which includes Financial Advisers, Employers and consumers) taking into account customer and market insights, external and regulatory environments.
- You'll work closely with our strategic creative agencies and our media agency from brief through to delivery, to develop on brand communications that meeting the needs of the business
- You will inject fresh ideas, perspective and creativity into campaigns and communications initiatives
- Ensure all campaigns and communication collateral is delivered on brand, meets customer’s needs and adheres to the principles of Treating Customers Fairly
- You'll engage internal and external customers to shape and deliver campaigns, ensuring communications achieve their objectives
- Conduct post campaign reviews and campaign tracking and where necessary use results to support continuous improvement within the team
- Grow and maintain relevant network of contacts both internally and externally to support business delivery.
Skills and Experience
Essential:
Essential:
- You'll have demonstrable knowledge of digital campaign management with experience in paid social media and email campaigns
- You will have gained experience delivering marketing campaigns on time, accurately and within budget
- You will bring strong analytical skills, including being able to identify insights from our marketing data
- You'll have the ability to simplify digital marketing concepts to help up-skill colleagues and senior management as appropriate
Desirable:
- Strong digital marketing knowledge including best practice principles for website, social media, email, digital display and content marketing
- Sound understanding of campaign management and communication delivery processes
- Copy writing skills and creative thinking
- Experience with social media management tools
- Experience using design tools such as photoshop are a bonus
Location & Ways of Working:
Our team works out of our Edinburgh hub, therefore we'll need you to be based a commutable distance from this area. We work in a hybrid model, splitting your time between working from home and 2 Days in the office.
So, what can we offer you in return?
In return for your expertise, your ongoing personal and professional development will be supported. Here, you'll grow as a person and develop your career. As a valued member of our team, we'll support to grow and advance you through excellent training and progression opportunities.
As well as a competitive salary, you’ll receive:
As well as a competitive salary, you’ll receive:
- A Discretionary Performance Share Award
- Generous pension contribution
- 28 Days leave plus bank holidays
Together we make it possible - join us and you’ll be part of an organisation that values your contribution and empowers you to make a difference.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
