Assistant Brand Manager Chiswick, England
pladis
Full Time
Chiswick, England
10.56 - 12.04 GBP Today
Job description
Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
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Why join our team?
Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success We build exciting brands that consumers love and that are highly relevant to them in their everyday lives, and we work with our internal and external partners to drive sustained growth!
Our strength is not only in our products, but also in our people and our values Each business that has united to form pladis are loved for their heritage and values. We will retain the honesty, integrity and trust instilled in our brands by our ground-breaking founders as we embark on the next chapter of our success
The Marketing team at pladis UK is focussed on our key brand portfolios. The Assistant Brand Manager will deliver to the strategy and will be focused on our key brand Mc Vitie’s with a focus on Blissfuls. With a degree of autonomy and responsibility!
What will this role achieve?
- As an Assistant Brand Manager you will support the Brand Manager in driving the development and the implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about.
- You will play a critical role in making things happen, in inspiring, persuading, and gaining commitment for his / her projects across different functions and different work levels. He / she will need to have the confidence to present to Director on a frequent basis.
- You will also take full responsibility for developing and implementing key brand initiatives such as product renovation development projects, product launches, media campaigns as appropriate to deliver the overall revenue and profit delivery of a brand portfolio
- You will support the development and execution of the strategic marketing plan for Blissfuls, ensuring short- and long-term financial targets are achieved
- You will be working closely with other teams and partners ensuring a focus on business and brand profitability and a growth agenda.
What will be your key deliverables?
- Support the implementation of existing Marketing Brand Plans, and the planning process for the coming year
- Lead part of the Blissfuls portfolio: supervise performance, recommend actions and empower teams and other functions to drive brand performance.
- Reporting -– analyse brand and market information to produce analysis and present standard financial & performance reporting decks with clear insights (as well as ad-hoc analysis) using IRI/Nielsen and Kantar data sources.
- Lead the development and management of innovation and renovation projects for the specific brand responsibility as required. Including project management, leading cross functional teams and presenting the project at monthly gate reviews to gain alignment.
- Update product packaging in accordance with ingredient, global design amendments and promotional requirements. Managing the process from brief and supporting the brand managers to ensure timely and effective execution. Manage the Brandbank process for online packaging updates.
- Collaborating closely with external agencies regarding pack designs amends. Management of external agencies to deliver projects. Design and comms agencies specifically.
- Internal PR: ensure that internal PR activity raises the profile of various marketing events relating to your area of responsibility within pladis (e.g. Launch of new advertising, brand launches etc)
- Act as brand and consumer champion both internally within pladis UK and externally with field sales team.
- Assist the Brand Manager on key projects, with the potential to work with external agencies on projects that may include social, advertising, PR, and in-store
- Support implementation of existing Marketing Brand Plans and in the planning process for the coming year
- Assist the Brand Manager in the development and implementation of marketing initiatives across the full mix, including OOH, digital, social media, in-store as appropriate. Knowledge of standard processes and recent trends.
- Support the Brand Manager in the identification of consumer insights and competitor analysis to unlock growth opportunities for the job holder’s respective brand. Develop new brand renovation concepts, and implement through the development of a sound commercial project P&L.
- Work effectively within cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
- Engage and persuade others to gain commitment to key initiatives without reliance on formal authority.
- Inspire our commercial teams to deliver for the job holder’s respective brand.
- Form strong working relationships with technical development and supply chain on the development of brand renovation projects.
What do you need for this role?
Essential
- Minimum of 6 months - 1 year’ experience gained in a marketing team.
- Able to demonstrate some project management skills (Great organisation and collaboration skills).
- Budget Management understanding
- IRI/Nielsen and Kantar data understanding
- Cross functional working skills
- FMCG brand marketing experience or interest (operational or development)
- Market research interest
- Product Development interest
- Ability to learn and adapt quickly
- Passionate about growing and building brands.
- Energy for working collectively and creating initiatives that create growth
- Self-starter, able to work across multiple projects and disciplines
- Determination, entrepreneurialism, ambition and drive
- Drive for results: someone who takes action to meet goals and objectives. Takes pride in consistently delivering high quality work on time. Demonstrates a desire to improve own performance. Gets things done
- Good communicator
- Inter-personal relationships: Knows how to build and maintain relationships needed for the role. Shows respect for and seeks to understand the views and opinions of others. Communicates own views clearly and succinctly.
Desirable
- Experience in FMCG
- Experience in food industry
Diversity and inclusion are central to everything we do and is reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our phenomenal strength.
We’re an equal opportunities employer and believe in fostering an inclusive environment where we celebrate diversity of thinking and respect everyone’s distinctive qualities and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
pladis
www.pladisglobal.com
Chiswick, United Kingdom
Salman Amin
Unknown / Non-Applicable
10000+ Employees
Company - Public
Food & Beverage Manufacturing
2016
