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Are you looking for your next opportunity within Digital Content?

Wickes is a digitally led, service enabled business currently undergoing extensive digital transformation. We’re looking for a skilled and enthusiastic Digital Content and Assets Manager to join our team and help in supporting this journey.

You’ll be responsible for developing the strategic content plan to deliver the defined business KPIs. Working with an agency partner you will concept; create; improve and maintain content; you’ll be responsible for overseeing all digital content initiatives to ensure brand consistency and a positive customer experience. You’ll also share content across the business to raise brand awareness and drive engagement; whilst monitoring defined metrics to support performance.

The role sits within the Digital Experience team, reporting to the Senior Digital Experience Manager. You’ll work cross functionally with other teams in Digital, including the Digital Marketing & CRM; Digital Trading and Digital Development teams, whilst working with other stakeholders in our Marketing, IT and Operations functions.

Principle Accountabilities

• Developing and owning developing the strategic content plan

• Establishing and owning a content calendar to create short and long-term content for specific digital channels and CRM programmes

• Planning; developing and monitoring digital content to reach specific audiences or objectives

• Alongside production partner; creating engaging content that meets business objectives and brand standards

• Ensuring all content produced adheres to the company's brand tone of voice and values

• Ownership of agency output and day-to-day relationship management; ensuring al business expectations; ways of working and KPIs are adhered to

• Using available analytics to determine engagement metrics

• Manage content distribution to wider marketing and digital team

• Performing/overseeing audits on existing digital content to ensure it aligns with brand guidelines for tone of voice and optimisation

• Collaborating with Digital Design team; CRM team and social team to plan and develop channel-applicable content, style and layout.

• Work closely with with the CRM team to identify, develop, track and surface ongoing content that can support the broader Mission Motivation Engine (MME) CRM strategy

• Monitoring and researching competitors to identify content gaps

• Ensuring high quality graphic standards and brand consistency

• Staying up-to-date with emerging trends and technologies

• Ensuring content is SEO-compliant

• Ensuring content is compliant with law (e.g. copyright; GDPR and data protection)

• Leading the Digital Content team (2 heads)

What are we looking for?

You’ll be an experienced Digital Content and Assets Manager with hands-on experience in content optimisation and brand consistency. You will be detail-oriented; a confident communicator and a collaborative team player who is looking to work with a successful team. As well as this you’ll

• Have experience of working with an agency partner

• Ideally have line management experience

• Preferably be proficient in the use of the ContentStack CMS

• Have familiarity with software like Adobe Suite and Photoshop

• Demonstrate strong stakeholder management

• Be experience working with IT and development teams (both in-house and off-shore), utilising project management tools such as Jira and Trello

• Familiarity with browser testing and debugging

• Ideally have knowledge of SEO principles

• An ability to perform well in a fast-paced environment

• Proficiency in budget management

• Knowledge of current content marketing trends

What can we offer you?

You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us:

We’ll also equip you with a benefits package that includes

• Competitive bonus

• Save-as-you-earn scheme

• Private Medical and Life Assurance

• Contributory pension scheme

• Colleague discount

• Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme

Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.

You’ll work from our Support Centre in Watford, where our Marketing team is based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.

About Us:

Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.

But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.

Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview