Analyst - Times Media London, England
Job description
Your Team: You’ll be joining the Analytics team to help maximise our relationship with 500,000+ subscribers on The Times and The Sunday Times, contributing to continued annual growth. We are at the forefront of innovative approaches to both data and customer experience, evidenced by the team recently winning 4 ‘best use of data’ awards, living up to our vision of driving the business through data.
Your Role: You will add value to The Times and The Sunday Times by increasing understanding of our audience and their behaviour, before and after the subscription. You will work closely with teams including the Newsrooms, Product Development, Marketing, User Experience and Technology to provide reporting, analysis and actionable insights to improve decision making in product, content, marketing and price, ultimately contributing to increasing our subscriber base.
Day to day:
You will drive business value and action from your analysis by influencing and collaborating with senior stakeholders across various departments, including the marketing, product, and retention teams, as well as the newsroom team. Your goal will be to contribute to our ambitious target of reaching 1 million subscribers by leading business meetings, capturing requirements, and confidently presenting clear and compelling stories with actionable recommendations.
You will closely collaborate with stakeholders in the growth team, and have the opportunity to work closely with the marketing, product, retention, and newsroom teams. Your role will involve delivering valuable insights to grow our subscription base, as well as enhance subscriber experience and drive engagement through improvements in content and newsroom initiatives.
In your day-to-day work, you will utilise various tools, including Google BigQuery (GBQ) for data retrieval and analysis, Tableau for data visualisation and building interactive dashboards, as well as Microsoft Office tools such as Excel and PowerPoint for reporting and other tasks.
What we are looking for:
You possess extensive experience in utilising SQL to manipulate and process large data sets, enabling concise reporting and analysis from our GBQ data warehouse.
You demonstrate a deep understanding of the subscription business model, leveraging insights to drive subscription growth through effective acquisition, retention, and engagement strategies.
You have proven experience working in fast-paced and agile environments, adapting quickly to changing priorities. You excel at delivering insights and providing timely assistance and support in data analysis as required.
You excel in visualising, presenting, and effectively communicating detailed analysis to non-technical stakeholders, using tools such as Tableau. You understand how to tailor your communication to different audiences and influence decision-making processes.
You actively identify opportunities to automate analytics tasks, streamlining processes and allowing for a stronger focus on tackling and solving complex business problems.
Additionally, we value:
Strong project and task management skills, with the ability to effectively plan, organise, and prioritise workloads to meet deadlines and deliver high-quality results.
Excellent prioritisation skills, enabling you to identify and focus on the most impactful analysis and insights that align with business objectives.
Proven ability to handle multiple projects simultaneously and efficiently allocate resources to ensure optimal productivity and timely completion of deliverables.
Experience in collaborating with cross-functional teams and stakeholders to define project requirements, establish clear goals, and track progress to ensure successful project outcomes.
Strong attention to detail, ensuring accuracy and reliability in data analysis, reporting, and recommendations.
Exceptional problem-solving abilities, enabling you to identify potential roadblocks and proactively propose solutions to overcome them.
Effective communication and presentation skills, allowing you to clearly articulate project statuses, requirements, and results to both technical and non-technical stakeholders.
The Times and The Sunday Times: The Times is Britain’s most trusted newsbrand and the UK’s No.1 quality daily newspaper. Founded in 1785, it is the home of authoritative, credible, and award-winning journalism. It is also a subscription business and in consistent growth.The Sunday Times, founded in 1822, is one of the best-known newsbrands in the world and the UK’s top-selling quality Sunday paper. It has always been relied upon to challenge, entertain, inspire and inform its readers.
We are News UK: One of the leading media businesses in the UK and Ireland, our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, talkRADIO and Virgin Radio UK, and we have market-leading local radio stations across Ireland. In 2022 we launched TalkTV, a major new TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport, with Piers Morgan in a primetime evening show. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News: At News UK our people are our heartbeat - they are the driving force behind our brands and we want to enable people to thrive. Some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you would like. Many of us work in a hybrid way between one of the News UK & Ireland offices and remotely.
We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 11 employee-led networks.
We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. Some of what we offer includes:
A generous pension scheme with employer contributions of up to 5%;
25 days holiday and up to 4 volunteering days per year;
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;
Wide range of training available, plus full LinkedIn Learning access.
Private medical insurance covering pre-existing conditions
Discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes
‘Bikes for Work’ scheme
Access to wellbeing benefits such as physio/massage and counselling
We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing. Please let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.
News UK is an official partner of the Journalism Diversity Fund, founder of the Journalism and Disability Forum, and proud member of the Valuable 500. At News UK, we will continue to promote an inclusive and diverse workplace, to help people with visible and non visible disabilities create careers in media and aim to make our content accessible to all.
