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Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems. In order to achieve our purpose and deliver a first-class service to our clients, we need first-class support internally. The people who power us - our internal teams - have a vital role to make sure we have all the right resources, services and technology to be the best we can be. Not all of us work directly with external clients.

Alliances Head of Marketing

Sales & Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

• We innovate every day

• We are inclusive by default

• We deliver commercial impact with purpose

• We tell stories that inspire

The Role

PwC are looking for a senior strategic marketer to join our Alliances team, reporting to the Alliances Sales and Marketing Director. This role will have three Marketing Senior Managers reporting to it. This role will work closely with the Sales and Marketing Leadership and in full collaboration with Heads of Marketing across the function.

The Alliances Head of Marketing will be responsible for understanding the commercial strategy and in response translating, developing and delivering a robust marketing strategy across our Technology Alliances. This role will also be required to ensure that all activations are aligned to annual joint business plans and embedded into relevant business priorities across the firm.

This role will have both a strategic and hands-on focus and be responsible for overseeing development and activation of marketing activity across all Alliances, in conjunction with our Marketing capability teams who have expertise in Campaign Management, Digital Marketing, Brand and Content & Thought Leadership. They will also work closely with sales counterparts and build relationships with Alliance Marketing peers.

The Alliances Head of Marketing will take responsibility for developing and owning senior stakeholder relationships in the UK and globally. It requires somebody to be confident with marketing strategy development and planning, understanding data and insight, audience segmentation, customer journey mapping, solution marketing, channel and content management, analytics and ROI measurement.

The Alliances Head of Marketing will:

• Lead marketing strategy and planning across alliances with a focus on delivering sustainable commercial outcomes and is accountable for ensuring that quality and brand standards are exceeded

• Lead a team of 3 Senior Managers in the Alliance Marketing team

• Bring the client perspective and deliver the best of PwC to our key audiences through our go to market activity

• Ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations

• Lead cross capability teams who are aligned to deliver marketing activity and campaigns for alliances

• Be accountable for, and have oversight of, the marketing activity and campaign budget to ensure all time and costs are directed in the most effective way

• Ensure that marketing activity and campaigns are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing

• Seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences

• Define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI on all activity

• Work effectively with other parts of Sales and Marketing and the firms’ Corporate Affairs team

Role Requirements

The jobholder must possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firms’ commercial and strategic business drivers.

A proven track record of developing marketing strategies and plans and delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.

Excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns.

The candidate must have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data.

Required skills and experience:

• A proven track record in the creation of Channel, reseller marketing experiences (ideally as part of a Tech Alliances program driving Industry Solutions)

• Excellent communication skills to lead a multidisciplinary team and agencies to deliver campaign briefs

• Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups

• Ability to motivate and inspire teams through change and ambiguity

• A sound business and commercial understanding as well as being risk aware

• Strong influencing, negotiating and facilitation skills

• A mind-set which demonstrates a comfort with testing, learning and optimising

• A creative and innovative eye

• Strong people management and coaching skills

• An eye for emerging trends and a curious mind

Management grade: Senior Manager 2

Role type: Permanent

Location: Any UK office