admissions Northwood, South East England, England
Job description
ST. JOHN’S SCHOOL
Job Description
FUNCTION: Non Teaching
JOB TITLE: Marketing and Admissions Manager
REPORTS TO: Bursar and Head
Job Summary:
St John's School is seeking a highly motivated and experienced Marketing and Admissions
Manager. As the Marketing and Admissions Manager, you will play a key role in promoting our school's mission, values, and educational excellence to prospective families and stakeholders. You will be responsible for developing and implementing effective marketing strategies, managing admissions processes, and fostering positive relationships with internal and external stakeholders.
This is a pivotal middle leadership role, driving the marketing and pupil recruitment strategy, and setting the highest quality and customer service standards to enhance the School’s reputation.
The postholder will have responsibility for marketing of the School as well as ensuring a smooth admissions process puts families and children at its centre.
Hours of work:
9:30am-2:30pm, term time + inset days and 2 additional weeks at the start and end of term. 5 hours a week flexible working during school holidays. FTE Salary between £41,600 and £43,680 (actual salary £22,000-£23,100) dependant on experience. Some flexibility to support school events outside of these hours will be required. Requests for alternative flexible arrangements will be considered for exceptional candidates.
Key Responsibilities:
Marketing Duties:
- Develop and execute comprehensive marketing plans to promote the school's programs, achievements, and unique offerings to prospective students, parents, and the wider community.
- Create engaging and compelling marketing materials, including brochures, website content, social media campaigns, and advertisements, showcasing the school's strengths and value proposition.
- Develop, lead and manage all aspects of the marketing function to maximise the School’s brand and presence in the marketplace and to meet the school roll targets;
- Produce, develop and deliver the annual marketing and pupil recruitment strategy and budget in conjunction with the Head and the Bursar
- Produce regular management reports on all aspects of the School’s marketing and admissions programmes and present these to Governors at termly meetings;
- Develop, manage, promote and protect the School’s brand identity, acting as Brand Guardian and ensuring that the School communicates and presents key messages in a consistent, professional manner;
- Engage with and develop key press and PR relationships to enhance and maximise the impact and profile of the St Johns brand;
- Oversee the management of the School’s digital media (i.e. social media, website), advising on the appropriate channels, messaging and activity;
- Have strategic oversight of the school website and its content, ensuring it is regularly maintained and updated and engages target audiences;
- Organise professional school photography and video shoots;
- Ensure relevant media (photos / videos etc) from key school events are captured and collated, and are published in a timely manner to keep our marketing and profile stories relevant and up to date;
- Develop, lead, manage and promote events that actively market and promote the School; not limited to Open Days, and may include events which may take place outside normal working hours;
- Support teaching and non-teaching staff in their role of marketing the School;
- Develop a strategy to foster and enhance relationships with feeder nurseries;
Admissions Duties:
- With support from the wider administration team manage all aspects of the admissions process at the School;
- Develop and implement a pupil recruitment strategy in partnership with the Head and Bursar;
- Monitor and respond to key local market trends in pupil recruitment, revising strategies and tactical marketing plans accordingly.
- Being the key member of staff liaising with all prospective parents, ensuring all registration and confirmation paperwork is complete as well as issuing the parent contract once enrolled;
- Co-ordinating and managing all prospective School visits, taster days and Open Days specifically targeting year groups without waiting lists;
- Providing all supporting information to the Head prior to each prospective parent/child’s visit to ensure that they experience the best possible experience for their visit to St John’s;
- Recording and following up (via iSAMs) any visit to the school made by a prospective parent, and maintaining communication appropriately depending upon their decision and requirement;
- Ensuring that all new pupils are correctly entered onto the management system with all their relevant data disseminated to appropriate staff;
- Working with the school secretaries and receptionists ensuring that new starters have the information they require prior to starting to provide a smooth transition.
- Ensuring the Head and Bursar are regularly updated with the numbers on the pupil roll and pupil projections.
- Ensure compliance with data protection regulations and maintain accurate records of prospective students and admissions-related activities.
- Stay updated on industry best practices, marketing trends, and admissions strategies, implementing innovative ideas to enhance the school's visibility and reputation.
Requirements:
- Bachelor’s degree in marketing, Communications or related field / AMCIS diploma in
Marketing or Admissions Management preferred. Qualification by experience also considered.
- Strong understanding of marketing principles, branding, digital marketing, and social media strategies.
- Exceptional written and verbal communication skills, with the ability to create persuasive and engaging marketing content.
- Experience providing excellent customer service.
- Proficient in using marketing tools, CRM systems, and social media platforms.
- Knowledge of the local education market, admissions regulations, and competitor schools is advantageous.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Excellent interpersonal skills with the ability to build relationships with diverse stakeholders.
- A passion for education and a genuine interest in promoting the school's values and educational programs.
Job Types: Part-time, Permanent
Part-time hours: 25 per week
Salary: £22,000.00-£23,100.00 per year
Benefits:
- Company pension
- Free parking
Ability to commute/relocate:
- Northwood: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Work Location: In person
Application deadline: 11/07/2023
Expected start date: 01/09/2023
