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Frasers Group are currently looking for a Writer for Beauty & Lifestyle to join us at our Head Office in Basingstoke. We started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation. As a PLC with a £4bl turn over, this opportunity to grow your career in a fast paced and dynamic environment is one for the bold.

As we continue to elevate the group, you will assist the Editorial Lead and wider beauty team in building the written beauty tone of voice within the Premium Lifestyle Division, sitting across multiple facias.

You will contribute and write beauty and lifestyle copy across the Premium Lifestyle Division, focusing on FLANNELS and House of Fraser, feeding into an evolving editorial calendar and taking ownership of onsite beauty copy, including brand landing pages and edit pages, using in-depth SEO knowledge to optimize content and increase traffic.

You will assist with beauty and lifestyle copy across all touchpoints in the Premium Lifestyle Division, working with the Editorial Lead to maintain editorial differentiation and engage our consumers on everything from paid social to email to editorial.

The responsibility.

Assisting the Editorial Lead, as a Writer on all aspects of beauty and lifestyle copy within the Premium Lifestyle Division at Frasers Group. Sitting and working with the Editorial Team within Marketing and Creative, you will work closely with the wider beauty team, taking ownership and responsibility for beauty and lifestyle copywriting on site, including landing pages and on-site edits, and on email. This role will also feed into the editorial calendar, writing features and generating ideas for both FLANNELS and House of Fraser, targeting new consumer profiles and brand identities across each facia.

You will:

• Create content for landing pages, edits and emails, optimizing content with SEO best practice.
• Using analytics tools, you will monitor content performance and build reports.
• Write and build beauty and lifestyle editorials for the premium lifestyle division, including FLANNELS and House of Fraser.
• Immerse yourself within our social, digital and beauty marketing teams, assisting with copy across the estate, from emails to social captions to in store signage and events.

• 1-2 Years Experience in Similar Role
• Valid working rights for the EMEA countries.
• Writing experience in a beauty environment, whether a retailer, beauty pure player or publication.
• Demonstrate solid creative and commercial copy writing skills, with the ability to write compelling long and short form copy.
• An excellent grasp of grammar and the ability to self-edit.
• Be able to adapt your tone of voice to various brands.

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits and take the team with you
• Own it and back it
• Not hesitate and act with purpose
• Be commercial and customer-focused