VP Global Marketing
Job description
Blancco Technology Group is seeking an innovative and optimistic leader, with a proven ability to deliver results, coupled with a leadership style centred in coaching, motivating and empowering teams to achieve their goals, ultimately supporting the company’s scale agenda. Reporting to the President, Global Sales, Marketing & Field Operations, the Vice President of Global Marketing is accountable for setting and delivering a scalable global marketing strategy to achieve new business pipeline and revenue targets, associated critical metrics, quotas that align to sales revenue goals and that encompasses all sources of pipeline generation and brand awareness.
The Vice President of Global Marketing plays an integral role in developing and sustaining the value of the Blancco brand, while driving revenue growth for the company across all channels and geographic markets. The top success metrics are the impact of marketing programs on pipeline values, average deal size, sales cycles and close rates globally and by segment. This is a highly visible global role in the organization, responsible for the development and implementation of effective marketing programs with an emphasis on lead generation, account-based marketing, demand capture, pipeline creation, and nurturing prospects/customers along the buyer’s journey.
This leadership position requires an individual with a track record of the full marketing spectrum, who is comfortable in a fast-paced environment, working with numerous stakeholders across the business. You will have an established reputation for creating alignment and inspiring trust with sales, based on tried processes and guided by meaningful metrics. A desire to build and constantly enhance a model that is innovative in the industry is a must. The successful candidate will also demonstrate the ability to work independently as well as build positive relationships across the global business to ensure delivery in a fast-paced environment.
As an inclusive workplace, we know that different ideas, perspectives and backgrounds create a stronger and more creative work environment. We welcome you to bring your full, most authentic self to your office/virtual office each day.
Key Responsibilities:
- Ownership & accountability of the global marketing strategy, ensuring alignment to corporate strategy and targets
- Serve as subject matter authority on engagement, performance, and relevant return on Investment metrics
- Conceive and execute innovative, high impact campaigns
- Work cross-functionally within Blancco to lead all aspects of the integrated marketing plan; including logistics, budgeting, content development, scheduling, creative themes, and social media strategies
- Provide leadership to the global marketing team, while fostering a culture of accountability, professional development, coaching and empowerment.
- Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
- Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
- Build a strong, positive and constructive working relationship with Sales, forging outstanding communication and aligning on campaign and target account strategy, we are one team
- The strategic planning, creation, and execution of all marketing activities for the regions.
- Partner with Revenue Ops to define and measure lead management processes and efforts, including SLAs
Qualifications
- Extensive experience of field, partner and corporate marketing, account-based marketing, and demand generation experience with a focus in software/technology
- Demonstrated experience in marketing cloud-based enterprise software and/or security applications into Executive suite
- Experience developing and scaling the successful global execution of, ‘Go to Market’ strategies
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organisation, with a natural style
- Strategic thinker that has the ability to develop innovative marketing models, combined with the tactical ability to execute
- The ability to motivate direct reports by providing leadership, direction, mentoring and constructive feedback, ensuring their ongoing development and retention.
- Comfortable leading dispersed remote teams and embracing the flexibility it brings
- Demonstrated experience working effectively under pressure while remaining positive, flexible, and open to feedback
- Robust experience in B2B online marketing tactics and marketing tools such as Marketo, Outreach, Drift, Demand-base and Salesforce.com
- Demonstrated analytical leadership, data-driven marketing approach, and orientation for detail
Desired Qualifications:
- Security Industry Experience
