vice president product marketing Chicago, IL
Job description
About Attain
Built for consumers and companies, alike
In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their greatest asset—their data—in exchange for modern financial services. Built with this vision in mind, our platform allows consumers to access savings tools, earned wages and rewards without cost or hidden fees. In exchange, they give permission to use their real-time data for research, insights and targeted advertising.
At Attain, your contribution will help us build a more equitable and efficient data sharing ecosystem—whether helping consumers access modern financial services or businesses leverage data to achieve better outcomes. You'll have the opportunity to work directly with hands-on leaders and mission-driven individuals everyday.
About the role
We are seeking a Vice President of Product Marketing to lead the strategic vision of our data products and their impact to our industry, as we build the next age of measurement products for the adtech industry. The ideal candidate is a customer minded growth marketer, cross functional collaborator, and well versed in taking products from ideation to launch.
What a typical week might look like
- Define the go-to-market strategy and positioning for all Attain data products
- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product enhancements and new features
- Collaborate with the product management team to develop product roadmaps aligned with market demands
- Operate cross-functionally to develop comprehensive go-to-market strategies for new product launches or feature releases
- Craft clear and compelling messaging that effectively communicates the value and differentiation of our products
- Collaborate with the marketing team to define our create engaging content for various channels, including website, blog, social media, and email marketing
- Provide sales enablement materials, including product training, competitive insights, and objection handling guides
Preferred Qualifications
- 12+ years experience in product marketing roles within the adtech industry, preferably at startups and with stakeholders at a variety of levels
- Proven leadership abilities and 8+ years experience managing a team
- Bachelor's degree in marketing, business, or related field; master's degree is preferred
- In-depth knowledge of adtech platforms, digital advertising trends, and industry best practices
- Demonstrated experience influencing the product roadmap, developing compelling messaging, and creating marketing content
- Exceptional communication and presentation skills, with a keen attention to detail and ability to articulate complex concepts in a clear and concise manner
At the end of your first year, you'll have helped us
- Establish a clear product marketing strategy, including go-to-market plans and positioning
- Develop messaging that resonates with the target customers and effectively highlights Attain's strengths based on thorough market research and competitor analysis
- Successfully launch new products or significant feature releases
- Grow revenue by driving increased product adoption, customer satisfaction, and market share
We are excited to hear from you.
At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn't match every detail on the job description. If we don't see something that immediately fits, we will keep your resume on file for future opportunities.
