vice president media coordinator New York, NY
Pfizer
Full Time
New York, NY
387200 - 232300 USD ANNUAL Today
Job description
Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.
The Media Performance & KPIs Lead is the champion of Performance Media metrics and delivery within the transformed marketing organization, responsible for executing global media across Pfizer’s Health Care Professional (HCP) and Direct-to-Consumer (DTC) businesses across campaigns and stages of the engagement funnel. They will be energized by monitoring media performance & effectiveness and delivering insights & competitive media intelligence in conjunction with the CRM & Audience Intelligence and Media Measurement & Interpretation team. Alongside this strategic and executional view, they will also be responsible for developing and harmonizing Paid, Owned and Earned Media
RESPONSIBILITIES
- Build the foundational stages of Pfizer global performance media with experience archetyping, implementing and launching a Pfizer’s inhouse / hybrid media capabilities with agencies, including programmatic, in a matrix organization.
- Ability to manage large teams across cross-channel video, paid media platform innovation, retail media & co-op, performance optimization, in-house programmatic, performance optimization and channel execution to execute campaigns that drive revenue, acquisition, and engagement goals, while optimizing global media budgets and maximizing measurable ROI.
- As you work to harmonize Paid, Owned, and Earned media, it's essential to analyze performance metrics across media channels and continually improve the team's output; you must stay up-to-date with industry trends, emerging technologies, and best practices to keep your team's performance at the cutting edge.
- Analyze teams’ output against campaign performance, leveraging metrics across channels to identify areas of improvement and develop plans that will enhance speed and agility.
- Maintain strong collaboration and relationships with CRM & Audience Intelligence to effectively target audiences across Paid, Owned and Earned channels and keeping Media Measurement & Interpretation executive leadership regularly informed of media performance and progress towards goals.
- Lead a global team of 19 people (based primarily in US) and manage annual budget.
CANDIDATE PROFILE
SPECIALIST EXPERTISE
- In-house or agency-side experience with growth marketing, performance marketing or digital marketing (client-side preferred, not required).
- Hands-on experience driving paid biddable media campaigns across digital channels including programmatic and SEM.
- Experience with media analytics for performance management and strategic adjustments, including familiarity with relevant media metrics.
- Experience in generating demand through mid-funnel full-funnel marketing campaigns.
- Experience with both traditional and social platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc.
- Strong analytical skills and the ability to leverage data to inform decision-making.
- B2B and B2C data-led marketing experience.
- Experience with leading agencies, ISV technology companies or consulting partners in performance marketing.
FUNCTIONAL EXPERTISE
- Exceptional interpersonal skills and mastery of working and influencing at all levels in a matrix environment.
- A strategic mindset with the ability to develop and execute on long-term plans.
- Excellent leadership and team management abilities, with a proven track record of building and managing high-performing teams with strong project and time management and organizational skills.
- Excellent communication skills; can articulate complex concepts to a diverse audience.
- Role model for the PFE Values (Courage, Excellence, Equity and Joy).
- Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization.
- Self-motivated with demonstrated ability to execute with speed and high quality.
- Strong writing, presentation, and influencing skills.
- Track record of strong networking and working collaboratively across functions and geographies.
- Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables.
- Ability to manage and coach direct reports and agile teams.
- Ability to thrive under pressure, to take accountability and to meet deadlines.
- Experience with media analytics for performance management and strategic adjustments, including familiarity with relevant media metrics.
PREFERRED QUALIFICATIONS
- Bachelor’s degree in related field.
- Pharmaceutical marketing experience preferred and knowledge of the healthcare environment.
- Experience working on a global scale in advertising or marketing technology.
Other Details -
Last Day to Apply: July 20, 2023
Selected Colleague can be located at any Pfizer US Site
The annual base salary for this position ranges from $232,300.00 to $387,200.00. In addition, this position offers an annual bonus with a target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Pfizer compensation structures and benefit packages are aligned locally, the US Salary range provided does not apply to the Tampa, FL or any EXUS locations.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Pfizer
www.pfizer.com
New York, NY
Albert Bourla
$10+ billion (USD)
10000+ Employees
Company - Public
Biotech & Pharmaceuticals
1849
