vice president consumer advocate New York, NY
Job description
At J.P. Morgan our strongest advocates are our customers. They have used our services, solutions, and technology to move their businesses forward, transform their companies, and better serve their consumers. Whether they are in treasury, finance, IT, or a business owner, they are proud of their achievements, excited to share their successes, and deserve a platform to be celebrated internally and externally.
We are seeking a talented Vice President, Customer Marketing & Advocacy to aid in the development of how our Payments brand engages customers and executes compelling customer marketing campaigns at scale. As a core member of the Customer Marketing & Advocacy team, you will work in partnership with J.P. Morgan Chase Payments leaders, subject matter experts, and client decision makers to aid in the development of marquee client stories that 1/ fuel marketing campaigns and events, 2/ educate and inspire existing and prospective customers, 3/ build trust in J.P. Morgan Chase as a brand, and 4/ enable our go-to-market teams to position J.P. Morgan Payments as the leading partner for financial infrastructure. With input from Sales and other Marketing teams to align on core priorities and GTM messages, you will develop human-centric client storytelling arcs that capture the attention of business decision makers, garner qualified leads for the sales organization, and accelerate the sales cycle.
This is a new role and functional subgroup within the J.P. Morgan Payments partnership marketing team. As a result, you will have the opportunity to further define your responsibilities as you identify the best ways to drive impact. The ideal candidate will have a proven track record of managing impactful customer marketing and advocacy programs (video content, testimonials, awards, experiential, case studies, speaking engagements, etc.). The candidate will also possess demonstrated ability to mobilize cross-functional teams to achieve shared business outcomes, understand customers and the tools needed to motivate decision making, and implement best-in-class customer marketing principles and practices.
Job Responsibilities- Source, prioritize, produce, and promote marquee client stories that drive perception and bolster the Payments Marketing teams’ broader GTM strategy.
- Drive white-glove strategy for engaging strategic clients and producing customer-centric narratives across multiple mediums and campaign activations.
- Centralize and manage a pool of referencable customers to optimize customer touchpoints, manage customer reference fatigue, and make client stories discoverable by the sales and marketing organizations.
- Build and grow cross-functional relationships across the Payments organization and agency partners to execute global integrated customer marketing programs and campaigns.
- Collaborate with cross-functional teams (PR, product marketing, sales teams, events, relationship management, etc.) to drive the planning and execution of opportunities.
- Transform top customer stories into compelling content that can be shared across multiple campaigns and channels.
- Collaborate with regional marketing teams to scale and localize client stories.
- Develop and evolve repeatable processes, executional road maps, best practices, and playbooks for customer marketing and advocacy.
- 5 plus years of relevant customer marketing and advocacy experience.with major global brands
- Bachelor’s degree with an emphasis on communications, marketing, journalism, business, or related field
- Gifted storyteller with the ability to put the customer first.
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
- Ability to write effective copy; keen eye for what makes a good story.
- Experience synthesizing multiple sources of information into thoughtful narratives and content for specific products, solutions, industries, and/or audiences.
- Experience in content development and creation, including developing creative briefs, reviewing proposals, overseeing production
- Proven end-to-end project management with the ability to organize, prioritize and manage multiple priorities in a fast-paced environment
- Experience working with the executive audience in high-touch marketing activities.
- Familiar with content management tools and automated workflows
- Experience in visual storytelling and storyboarding.
- Experience working in and/or managing a creative agency.
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
ABOUT THE TEAM
The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world’s most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.
