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UX Researcher

Reports To: UX Design Lead
Team: Digital
Location: Reading, UK (Hybrid)
Job-Type: Full Time - Permanent

Purpose of the Role:
Are you a driven UX Researcher looking for an exciting new challenge in a fast-paced environment? Do you want to be a part of our innovative and dynamic Digital retail team? If so, we may have an exciting opportunity for you. We are looking for a UX researcher to join our expanding Digital team. As a part of our team, you’ll engage with an amazing and inclusive group of colleagues and leaders, learn and innovate, have a huge impact, and have a great time doing it.

Our aim is to continuously improve our customers journey and ensure that what we create supports the strategic priorities of the business. The successful candidate will play a pivotal role in showcasing and selling our products online, retaining our customers, and ensuring we deliver a best-in-class, high performing customer experience. We’re championing user-centred design thinking and data driven change, whilst facilitating design research to help Primark achieve its business goals. As a UX Researcher, you'll contribute from an early research stage through to delivery and in doing so, you'll make a massive impact on what we're doing.



Duties & Responsibilities:

• Promote customer centricity and ensure focus is on creating great customer experiences through cutting edge design - making it simple, appealing, and easy to use. In doing so, encourage and enable teams to embed user-centred practices into their agile workflow.
• Advocate for user research and be the voice of our customers, using this shared understanding to impact design decisions and develop solutions.
• Work with multidisciplinary teams, senior stakeholders, designers, product managers and engineers to conduct user research (qualitative and quantitative).
• Plan, gather and analyse findings and feedback to make informed recommendations and enable continuous improvement.
• Collaborate with product roadmaps to anticipate and identify gaps in user knowledge.
• Become an SME and assist teams in applying a range of methods to analyse research data and synthesise findings. In doing so, engage with and influence colleagues in their analysis and synthesis - advising on choice and application of techniques, and critiquing findings to ensure best practice.
• Develop a deep understand of the Primark customer using a range of appropriate research activities. Using this knowledge gained, advocate for inclusive practices and assist relevant teams with their design and delivery of accessible services appropriate for all users.
• Plan user research for services with challenging user needs and complex user journeys, guiding colleagues on their chosen research methods.
• Have an awareness of research costs and budgeting.
• Develop a strong understanding of our current system processes and the Primark landscape, aligning user research activities to help the team understand changing user behaviour.
• Work with information gathered from multiple sources, evaluate true requirement from team requests, and align user research activities to inform proposed solutions, decision making, and any action as required.

Skills & Experience:

• 3+ years experience as a UX Researcher, UX Designer or similar role
• Experience with design thinking process and practical experience of UX methods
• Experienced in implementing of a range of user-centred practices
• Ability to create trusted relationships and collaborate across multi country, diverse and multi-functional teams to drive business objectives
• Experienced in assisting teams adopt a wide range of user research methods
• Are familiar with the technologies like session recording, heatmapping, AI for analysing data used to build and operate our services
• Effective and persuasive presentation skills, ability to present complex information comprehensible to all areas of the business
• Experience with the full range of UX research methods, including early-stage qualitative methods
• Communicates priorities, setting clear deliverables to drive continuous improvement and high performance
• Strong advisory and relationship management skills
• Proven ability to execute the right methodology to obtain the desired outcome
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and team, and work within agreed timescales
• Experience with user interviews, AB testing and analytics tools
• Excellent attention to detail, an ability to analyse and interrogate high volumes of data
• Excellent research and problem-solving skills to enable resolution of roadblocks and ensure progress on key decisions