Trading Manager - ecommerce Heathrow, England
Job description
This is a key time to be joining British Airways as we Build a Better BA. We take huge pride in our past – but we’re looking to the future as an airline that loves embracing the best of modern Britain. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make us who we are. If you’re made of the same qualities as us, you could soon be part of the next chapter of our story. Together as one team, we’re connecting Britain with the world and the world to Britain like no one else.
As the Trading Manager, you will lead the commercial trading strategy for Retail and CRM, finding opportunities to ensure we are attracting and retaining the customer required to achieve our Direct revenue and KPI’s. Focused on driving the optimal conversion and visitors to site, using data and insight to inform thinking and drive action. You’ll take a customer centric view to the retailing approach and define the elements of the end-to-end retail experience.
What you’ll do:
- Day to day retailing of ba.com utilising and interpreting insights such as, onsite conversion funnels, route search trends, abandonment volumes.
- Utilise website applications such as Adobe Analytics to develop insight on current onsite customer behaviour and works with Product Owners to drive improved outcomes.
- Own and lead market level plans (e.g. retail calendar) and share insight with broader marketing teams.
- Ensure onsite content is responsive to market conditions and work with teams such as Content Editors, Performance Marketing and Product Owners to define when is optimal to merchandise to customers.
- Working closely with Revenue Management and Marketing functions to conduct in-depth investigations into the performance of commercial activity, proactively producing clear, concise and objective insights to drive actions.
- Applies an iterative approach to promotional activity; collaborating with Product teams, Content, CRM, BAH and broader marketing teams.
- Defines the elements of the end-to-end retail experience including post-purchase pre travel and post travel.
- Keeps up to date with macro events, monitoring ecommerce competition and external trends
What you will bring:
- A strong influencer who can work collaboratively to get others on board, and drive the Commercial agenda as needed.
- Highly numerate with high attention to detail.
- Excellent written and verbal communication skills and able to critically evaluate, draw conclusions and provide practical recommendations.
- Strong customer awareness, commercially astute both strategically and analytically, with ability to see application of data insights to business problems.
- Passionate and resilient with the ability to work in an evolving environment
- Strong relationship skills and effective teamwork with the ability to work collaboratively.
- Excellent structured approach
- Ideally you will have Adobe Analytics or equivalent web analytics experience, but if not you can learn this on the job.
Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator and brave and bold thinker, you will be in your element at British Airways.
Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.
Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us.
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation, and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
Interviews will take place from w.c 25th September 2023
