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POSITION SUMMARY

The Asst. Trade Marketing Manager is responsible for developing and executing Too Faced retailer / pureplayer trade marketing strategy for the UK & Ireland through effective communication, development and implementation of strategic plans.

This includes 4 key focus areas:

• Managing online retail accounts to successfully achieve agreed sales targets
• Building bespoke Retailer Trade Marketing Plans with the Product Marketing and Sales team
• Defining the Retailer promotional calendar; budgeting and managing associated costs
• Oversee the Retailer Partnership Marketing budget

The purpose of the role is to position Too Faced as a key partner towards our retailers, in line with the brand objectives as well as drive brand distortion through brand presence, launch distortion and promo strategy and execution. Working in partnership with our Product Marketing team, NAM and CRM and Media Managers, the Trade Marketing Manager is responsible for enhancing consumer experience and connection to the brand shaping and driving bespoke omni-channel retail marketing plans across the UK & Ireland, to ensure strong commercial momentum.

The role has 2 dotted line direct reports; the Online Assistant and the Marketing Co-Ordinator.

Qualifications

WHAT THIS ROLE DOES

Strategy & Planning:

• Shape and execute the trade marketing plan across UK & Ireland region. Lead the Too Faced Partnership Marketing & JBP plans for all e-retailers to drive the online business performance, coordinating with online accounts and functions as required.
• Define and drive Too Faced retailers’ exclusive programmes as well the retailer programs, including special events, with retailer differentiation in mind.
• Plan and implement all brand & retailer promotional activity from defining gift mixes through to the execution in store & online and analysis of results, ensuring a smooth running and successful promotional programme.
• Drive Too Faced brand awareness across our key retailers positioning us as a key partner. Act as the main point of contact with Retailer marketing teams. Manage the day-to-day relationship with internal and e-retailer teams and their digital teams.
• Act as the Point of contact for Retailer marketing internally, working with key content stakeholders (NAM, Sales, Education, VM, PR & Comms, CRM, Social).
• Ensure alignment with regional/local brand marketing strategy and activation plans.
• Review progress regularly to ensure delivery is on track and recommend changes as appropriate.
• Lead and manage the creation of the twice-yearly retailer strategy presentation, responsible for developing timelines, driving all cross functional teams delivery and ensuring follow up with all retailers to lock in campaign plans and activations.

Partnership Marketing:

• Manage all retailer advertising investment and lead all e-business activations for the brand.
• Review online advertising spend against budget on a monthly and quarterly basis, addressing over or under-spends as appropriate to achieve targets.
• Develop and manage the sampling calendar for retailer.coms and ensure effective communication & co-ordinated activity between Marketing, Online, and Sales

Analytics:

• Conduct competitor audits and benchmarking, trend tracking to identify risks and opportunities and shape retail marketing plans accordingly.
• Set up best practice and reporting system to provide the business with a consolidated view of the retail marketing plans efficiencies and effectiveness.
• Track promo performance per retailer to create a framework to highlight best practices.
• Track weekly online sales per retailer and map against promo activity / marketing calendar to understand ROI and nuances per retailer to inform optimised future plans.
• Develop strategies to improve ROI on promotional activities across all retailer campaign activations and programmes.

Content & UX:

• Ensure smooth adaptation and integration of globally created content into Too Faced marketing plans with key retailers.
• Identify & create bespoke content / artwork for individual retailers as required (e.g. banners)
• Weekly online audits to ensure consumer experience is of the highest quality and check for any bugs, errors, and needed optimisation.
• Deliver consistent omni-channel experiences, focusing on the customer journey from online to offline as well as flagship store experiences. Continuous optimisation of all online shopping experiences.
  
  • Enrich SPP and brand room content to maximise education, SEO, traffic and conversion.
  • Work collaboratively with retailers to trial new functionalities & tools.
  • Utilising creative teams & MUAs to create best-in-class content and opportunities across all e-businesses.
• Maintain excellent communications with online retail partners on stock availability and alert NAM to any out of stocks on key skus

Other

• Manage, motivate and develop the direct reports
• Deliver budget efficiency across cost centres

Key Skills:

• strong commercial acumen
• excellent negotiation skills
• build outstanding collaborative relationships with key internal and external stakeholders
• ability to work under pressure and to tight deadlines

Compensation and Benefits
Hybrid Working (2 days WFH, 3 days office based)
Generous Bonus Opportunity that usually performs ahead of target
25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
1 additional day of Annual Leave to celebrate your birthday
Holiday Purchase scheme that enables you to get five additional days
Summer Fridays for five months of the year
Market leading Family Leave provisions
Generous Staff Discount & Credit
Benefits platform with exclusive discounts and offers
Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)

Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2313232

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.