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Job description

Job Purpose:

To solidify and expand key marketing and application areas of the organization with increased outward focus on increasing strategic relations (OEM and distributors) and activities, including:

• Facilitate and propose new product concepts
• Develop and maintain PRDs (product requirement documents) and generate business case / ROI analyses for new products.
• Formulate key value / product propositions.
• Create application notes, system analysis for design-ins, technical presentations at shows, and product training.
• Assist in New Product Introductions (NPI) releases.
• Engage distributor network to increase FTDI mindshare and sale-ability
• Develop and execute training modules
• Work with distribution for joint customer meetings.
• Identify and target key OEMs in each region as dictated by product roadmap/target end segment strategy to form supplier relations and increase revenue mix.
• Provide SWOT capability to sales organization when needed for competitive analysis.
• Provide inputs on new product pricing strategies for customers.

Key responsibilities:

New product ideas, and feedback on new product ideas based upon experience and market feedback.

· Marcom support

· Create technical support material

· Source technical articles

· Participate in marcom creative brainstorming for branding

· Develop and execute distribution training modules

· Create application notes

· Identify new design-in opportunities and accelerate design wins at key accounts.

Additional responsibilities:

a) Any reasonable task assigned by management and deemed to be within the individuals’ capabilities to ensure smooth running of the business.

b) Recruit, train, supervise, and evaluate department staff.

As this is an evolving business, ongoing change is an integral part of the position. Management will liaise with the individual on any fundamental change to work practices. The individual is required to embrace and adopt any change to working practices.

Graduate Training:

Graduate training program to include developing product knowledge and further develop your hardware / software skills and experience.

Knowledge and skill requirements:·

· Degree major in Electronic Engineering or equivalent is essential.

· Ability to plan and manage tasks.

· Must be fluent in written and spoken English.

The following skills would be advantageous:

1. Technical Marketing skills and understanding of new product introductions.

2. Programming skills e.g. C, C#, python.

3. Understanding of USB - protocols and applications.

4. Understanding at least two of SPI, I2C, I2S,PWM, ADC, Ethernet, CAN (protocols and applications) would be advantageous.

Working conditions:

Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work. Travel as required

Work requires willingness to work a flexible schedule.

Job Type: Full-time

Benefits:

• Life insurance
• Referral programme

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Ability to commute/relocate:

• Glasgow, G41 1HH: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Product management: 1 year (preferred)
• Product Marketing: 1 year (preferred)