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Location: Aberdeen, Birmingham, Bristol, Cambridge, Cardiff, Edinburgh, Gatwick, Glasgow, Leeds, Leeds Broadgate, Liverpool, Manchester, Milton Keynes, Newcastle upon Tyne, Norwich, Nottingham, Plymouth, Reading, Sheffield, South Coast, Watford

Capability: KPMG Business Services

Experience Level: Manager

Type: Full Time

Service Line: People - HR

Contract type: Fixed term contract

Job description

Student Marketing Manager – Employer Brand

Our people are what drives our success at KPMG. Supporting us to deliver on our purpose, our values and provide outstanding outcomes for our clients and communities. And our employer branding and attraction solutions, underpin this by attracting the right diverse talent, through targeted marketing strategies, whilst providing candidates with a truly engaging and positive experience.

Brand and Attraction is a small team of marketing specialists within Recruitment, People Services. Award-winning, we’re passionate about all-things recruitment marketing and achieving the very best results. It’s now a really, exciting time to join the firm with a new Global EVP “Our KPMG” and Brand launched this year and ambitious strategic growth plans.

As a Student Marketing Manager, you’ll have in-depth understanding of the student market, know what makes Gen Z tick and the marketing approaches that will truly resonate with them. As one of the UK’s largest employers of students in the UK – you’ll be focused on using data and insights, new to market ideas and competitive awareness – to keep KPMG ahead of the competition. You’ll be confident writing clear creative/project briefs, shaping attraction channel strategies and leading complex and integrated campaigns.

Join us and you’ll be part of the Brand and Attraction Centre of Excellence, a collaborative, friendly, team of recruitment marketing specialists, who are curious, smart and focused on doing the very best work. This is a real chance to learn for a lifetime and make your mark.

KPMG in the UK is a ranked #8 in the Times Top 100 Graduate Employers and is #10 in LinkedIn’s Top 25 UK Employers.

Responsibilities

• Accountable for understanding student recruitment strategy and targets, budgets, challenges, and barriers to growth, with a view to planning, designing and leading effective campaigns that deliver on these ambitions.
• Lead on student marketing campaigns – ensuring strategic drivers such as our purpose, our values, Our KPMG (EVP), Inclusion, Diversity and Equity (IDE), plus talent motivators are strategically built in across the whole cycle.
• Champion and trail-blaze using KPMG’s new EVP and global brand.
• Work with trusted external partners and suppliers, building effective relationships, writing quality briefs, shaping creative development and channel strategy (including digital, media, ambassadors etc), over-seeing campaign development and taking a proactive lead to drive campaign ROI.
• Accountable for developing a pro-active presence in the market, actively seeking new candidate attraction opportunities, that demonstrates an understanding of key target audiences. This includes cutting edge technology, social media, media, partnerships etc. (where it makes sense) to open-up new candidate pools.
• Monitor and oversee effective and efficient management of candidate pipelines in collaboration with Student Recruitment team and develop targeted marketing solutions to address hotspot recruitment needs.
• Act as a brand guardian.
• Consult and manage multiple stakeholders and network at all levels - building long-lasting and collaborative relationships – both internally (clients and cross-functional teams) and with external partners.
• Build recognition and positive profile of Brand and Attraction CoE internally, and externally through robust stakeholder communications, attendance at events, leadership articles etc.
• Collaborative leadership style - acting as an ambassador for the KPMG values and championing inclusion.

Knowledge/Experience

• You’ll have a creative eye, copy skills and be a natural storyteller.
• Substantial experience in recruitment marketing and excellent student market knowledge, ideally gained in complex organisations with multiple layers of stakeholders (Professional Services experience an advantage).
• You’ll be confident planning, developing, and delivering complex candidate attraction campaigns and initiatives – including creative, media, digital and social media and building employee ambassador communities.
• Ability to write quality creative briefs, succinctly capturing the requirements, and be a high impact communicator leading and inspiring colleagues and suppliers through the creative process to achieve the best results.
• Insights and data led – good data presentation skills.
• Demonstrable experience and understanding of web/UX, digital and social marketing techniques, attraction events marketing – passive and active candidate solutions – and specifically targeting techniques.
• Ability to operate at a strategic level yet still having the ability to understand granular detail to make informed recommendations and get stuck in.
• Experience of budget management – commercially minded with responsibility for delivering effective campaigns.
• Collaborative leadership style driving inclusion, leading by example, seeking continuous improvement of team and self.
• Proactive approach and self-motivated to work independently, while also able to work well in a close-knit team.
• Resilient and performs well in a high-performance and agile environment, can multi-task and work efficiently against deadlines.
• Comfortable navigating ambiguity.
• Self-motivated to work autonomously and a good team player with the ability to adapt to change quickly and positively.
• Collaborative approach and experience managing and consulting with multiple stakeholders on complex projects
• Dynamic networker with excellent market knowledge.

• Excellent project management skills and ability to prioritise and direct resources to deliver results.
Effective computer skills (including Microsoft PowerPoint, Excel, Teams and Word).

The Brand and Attraction team are based across multiple locations, so there’s flexibility in regional UK base for this opportunity. Our approach to working is hybrid and flexible. KPMG is creating a tech-driven business to empower and equip our people to be outstanding in delivery, no matter where they work - through inspiring collaboration spaces and new technologies. In your role, you’ll work flexibly at the office and home.

Why KPMG Business Services at KPMG?

Every day our firm performs better because of how we work together, as one team, each the best at what we do. The difference we make shines through to our people and our clients. We’re KPMG Business Services (KBS). We’re a cross-functional team, bringing together experts across a wide range of critical activities which help to grow, run and protect our business. From HR and Learning, Finance, Procurement, Facilities and Operations, through to Risk and Legal, Corporate Affairs, and Market Development, our approach is focused on driving the improved performance of the firm. We work shoulder to shoulder with our client-facing teams and we focus on delivering our services in ways which help to drive efficiency, improve quality and enhance our firm’s brand and reputation.