strategy manager London, England
Job description
Job Title: Marketing Strategy Manager
Contract Type: 12-month FTC
Location: London or Edinburgh
Working style: Hybrid 50% home/office based
Closing date: 12th July 2023
We are currently looking for a dynamic and curious Marketing Strategy Manager to join Royal London in our Marketing Team. You will support the creation of the Marketing strategy for Royal London, including supporting the development of marketing strategies for individual group initiatives. You will work with key stakeholders in the business to ensure marketing is playing a significant role in the achievement of its vision and fulfilment of the Royal London purpose.
The team deliver marketing to support the ambitions of the Royal London group and contributes to the groups market participation strategy. They support business priorities by designing and delivering a customer focussed and commercial marketing plan.
About the role
Support the Head of marketing strategy to drive the yearly Marketing strategy process
Drive the diagnosis stage of the strategy process including: understanding our customer needs and trends, as well as their media and channel usage, working with both our internal insights team and our external agencies
Depending on strategic importance support the development of the strategic approach, or own the strategic development on other Group or marketing initiatives
Work with and build relationships with stakeholders on the individual projects, including managing regular check ins
Monitor progress to ensure execution is in line with strategy and work stakeholders to build on successes, identify areas of improvement and share learnings
As it is a new function a key deliverable will be helping shape the function, including processes and frameworks to deliver best in class marketing strategies
About you
A self-starter, who prizes a collaborative way of working Relevant marketing experience Development of marketing strategies and plans, including measurable objectives Experience of customer insights and research Ability to create a logical story/narrative Experience of working on marketing campaigns Understanding of marketing channels, especially digital
About Royal London
We are a purpose led organisation and the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
