strategy manager Remote
Job description
Digital Strategy Manager - Boston, MA/Hybrid
Who is Nasuni?
Nasuni (“NAS Unified”) is the new cloud-era way for enterprises to store, share, archive, and protect fast-growing unstructured data. We built the first global file system based in the cloud, so we scale without the limits of legacy device-based file systems from Dell-EMC and NetApp. Our file services platform enhances global file access and cross-site file collaboration to accelerate business growth, plus it saves our customers 60% compared to the cost of legacy on-premises NAS, backup, archive, replication, and DR infrastructure.
The Position
The Digital Strategy Manager will be a member of the Awareness marketing team. In this role, you will be involved with helping to define and execute the business strategy for our corporate website. You will be expected to understand search engine marketing, search engine optimization, and website strategy in order to build Nasuni’s corporate presence while driving inquiries and conversions.
As the Digital Strategy Manager, you will...
Lead the strategy development for the corporate website with attention to driving conversions and optimizing for increased engagement and improved visitor experience.- Manage website content to ensure that messaging is aligned with the larger marketing and corporate initiatives.
- Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.
- Develop new ideas to drive improved program ROI and campaign performance.
- Leverage digital metrics (site traffic, visitor paths, conversion rates) to test landing page performance, special promotions, and content to optimize marketing investment and analyze program impact.
- Analyze and report on the effectiveness of campaign efforts and measure impact against set goals including leads, opportunities and revenue.
- Develop and implement effective SEO strategies to improve website rankings in search engine results.
Required skills + experience we look for are …
5-7+ years’ direct experience in a website role, within the tech industry. Experience with successfully managing and executing a corporate B2B website is required.- Experience optimizing websites for branding, awareness, and demand generation objectives.
- Extreme attention to detail, executes with urgency, and has the ability to effectively balance a creative and analytical skillset.
- Excellent communication skills and ability to converse fluently with both technical and non-technical teams.
- Confidence to deliver campaign analysis to senior management regarding program success, areas for opportunity and insight on future initiatives.
- Strong collaboration and relationship building skills.
- Flexible and team player mentality.
- Excellent time management and communication skills.
- Bachelor’s degree.
The ideal candidate is ...
- Smart: intellectual curiosity is critical at Nasuni and in this position.
- A self-starter who takes initiative and does not wait to be told what to do.
- A doer: rapid closure on tasks and projects is imperative to out-run our competitors.
- Humble: We are growing at 120% year over year, but we are still fighting every day to transform traditional global file infrastructure using the cloud.
- Passionate: At Nasuni, we are very passionate about our customer’s success and our mission to disrupt the file services market.
- Detail-oriented: the devil is in the details and close attention to them help ensure repeatable success.
Why work at Nasuni?
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:
- Best in class employee onboarding and training
- “Take What You Need” paid time off policy
- Incentive stock options
- Comprehensive health, dental and vision plans
- Company-paid life and disability insurance
- 401(k) and Roth IRA retirement plan
- Generous employee referral bonuses
- Flexible remote work policy
- 10 Paid Holidays
- Wide array of wellbeing offerings
- Pre-tax savings accounts with company contributions
- Great team culture and social activities
- Collaborative workspaces
- Free on-site fitness centers and stocked kitchens in select office locations
- Professional development resources
To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.
Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.
