strategist Bristol, England
Job description
Zone’s Strategists support the creation of digital marketing strategies, campaign plans and customer experience-led transformation. They use data and research to develop responses to briefs, create strategic recommendations and proactively manage the rollout of these strategies both internally and with our clients.
This is a highly collaborative role that works with the client services, creative, content, UX, data and technology teams, as well as with multiple clients, to shape digital strategies and supporting their implementation.
The role:
- Digital strategy: Craft digital strategies for complex marketing and customer experience (CX) projects – being part of a team building the overarching strategic direction and specific customer propositions. Develop ideas off the back of these strategies which can be shared and sold into clients.
- Campaign support: Being part of the team leading the approach to platforms, especially social media platforms, for the clients you work with, and developing roles for those channels within broader marketing and consumer journeys. This includes the distribution of content and the relationship between owned, earned and paid media.
- Client workshops: Leading parts of custom canvas workshops, such as insight gathering and prioritisation; customer journey mapping; value proposition mapping and validation; and formulating and substantiating business cases.
- Audience insight: Create primary research opportunities, and lead on gaining the data into audiences, both on and offline. This should include audience personas, customer behaviours and channel preferences.
- Data analysis and measurement: Work with data to identify trends and pick out key insights and highlights. Create robust measurement frameworks with KPIs that track campaign performance.
- Client relationships: Deepen the agency’s relationships with key clients, giving clients the confidence to take measured risks and use digital in ways that are new to them. Support senior members of the Strategy & Insights team to identify commercial opportunities, to support the growth of key client accounts and drive them forward into becoming a reality.
Experience we’re looking for:
- Digital strategy/planning experience
- A team player with the confidence and integrity to earn client and internal team confidence
- Excellent writing, presentation, communication and consensus building skills
- Strong problem-solving skills, with the ability to apply both a rigorous analytical approach
- Passionate about good marketing and customer experiences, technology and emerging media, behavioural economics and human psychology
Zone in a nutshell
Zone is an experience consultancy, and part of the Cognizant family. made up of strategists, designers, engineers and delivery experts. We transform the businesses the world relies on by creating and orchestrating exceptional experiences for their customers, employees and partners.
Zone does this for some of the world’s biggest brands at every stage of their transformation journey – whether that’s by deeply understanding customers to reimagine the journey, rapidly creating new products and services that deliver value, or by scaling innovation across large-scale enterprises.
The important bits:
Salary - Although we cannot publish the salary range on this job advert, as part of our commitment to inclusive and equitable recruitment, we commit to never asking you for your current salary information or salary history as part of this recruitment process. In addition, we will share with you the salary range, in confidence, before the interview
Hybrid working - Our offices are open, and we love to get together and collaborate with our colleagues. We're all hybrid working, so we'd like you to come into the offices at least two days a week.
Equality statement - At Zone & Cognizant, we create conditions for everyone to thrive. We treat others with fairness and respect, and value each other’s individual contributions. We never discriminate against a person’s legally protected characteristics, such as age, gender reassignment, marital status, pregnancy or maternity leave, disability, race, religion or belief, sex, or sexual orientation, when we make employment decisions including recruiting, hiring, training, promotion, termination, or providing other terms and conditions of employment.
Equity, Diversity & Inclusion - Our continued commitment to promoting diversity, inclusion and a sense of belonging is crucial to allowing the organisation to attract and retain talent with the skills and expertise needed to exceed our clients’ expectations. We recognise that our people are our most important asset. As a result, we strive to cultivate an inclusive work environment in which all employees feel valued, are engaged and have the opportunity to develop and succeed.
Background checks - all employees of Zone and Cognizant are subject to background vetting. This includes, amongst other things, criminal record check and employment references.
