strategist Remote
Job description
POSITION SUMMARY:
We are looking for a dynamic, experienced Content Strategist who can strategize, write and develop a comprehensive content plan to communicate FNRP's values and insights as well as establish FNRP as a thought leader in the industry. This position focuses on content planning, development, design, production, analysis, management, and measurement. The Content Strategist is responsible for establishing an organization's editorial voice, and determining content needs, channel selection, and distribution. This position has no direct reports.
ACCOUNTABILITIES AND OUTCOMES:
- Content writing and development
- Content map on a weekly, monthly, and quarterly basis
- Best-in-class content via multiple external channels
TASKS AND RESPONSIBILITIES:
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing and maintaining a solid understanding of the target audiences and markets through online and traditional market research.
- Working with editors, writers and other team members to produce content
- Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
- Managing & updating older content as needed
- Ensuring consistency across all content, from websites to social media channels and videos
- Overseeing the development and launch of new content channels
- Perform other duties as assigned
KNOWLEDGE, SKILLS AND REQUIREMENTS:
- Bachelor's degree (Master's is a big plus)
- 7-10+ years of content writing, at least 5+ years in the private equity and real estate
- Has expertise working directly with internal stakeholders, C-level executives
- Experience with a variety of content formats such as podcast, webinar, blogs, etc.
- Ability to create KPI's and reporting around optimizing marketing content
- East Coast availability - This position is remote. That said, the entire company works on U.S. East Coast hours.
WORK ENVIRONMENT:
Includes a typical office or home-based office environment, with minimal exposure to excessive noise or adverse environmental issues.
PHYSICAL REQUIREMENTS:
Ability to sit for prolonged periods of time.
POSITIONS SUPERVISED:
None
A WORD ABOUT FNRP
First National Realty Partners is a dynamic private equity firm that's reshaping the commercial real estate landscape. Our vertically integrated structure provides the #1 option for accredited investors looking to earn superior risk-adjusted returns in the necessity-based retail space. Our trusted relationships with top national-brand tenants give our team game-changing intelligence and maneuverability in the industry, specializing in grocery-anchored properties. Our trusted connections with the largest national brands in the country, and our proven investment criteria, allow us to de-risk investment opportunities and present the best, institutional-quality deals to investors who previously would never have had access to this asset class on the open market.
All of this would be impossible without the unparalleled knowledge and experience of our team members who bring the best of their respective fields to our firm. At FNRP we strive to be a responsible organization that creates value for all our stakeholders alike, including tenants, communities, investors, and employees. Our world-class team is united by the same core values as well as dedication toward FNRP's vision: to create a world where everyday accredited investors can invest in world-class institutional quality grocery-anchored commercial real estate.
Working at First National Realty Partners is unlike anything you've experienced before. We're not your stuffy shirt-and-tie office space. We believe in flexibility, accountability, comradery, and achieving our goals together. Will you join us?
